Boost bookings with Campaigns, Deals and Targeted Rates
Whether you’re trying to sell rooms at the last minute, boost revenue during a quiet period or target valuable bookers in high-growth markets, you’ll find a wide range of promotions designed to attract guests on Booking.com. They are easy to set up, can be activated or deactivated whenever you want, and are a great way of filling rooms and bringing in more revenue. You’ll find three types of offers in the ‘Promotions’ tab of the extranet - Campaigns, Deals and Targeted Rates.
Join a campaign with built-in marketing support
Campaigns are ready-made promotions created and optimised by Booking.com that occur throughout the year. They’re designed to maximise bookings in specific seasons or around special events and holidays.
When you join a campaign like the Travel Offer, you’ll be included in global email campaigns and actively promoted on Booking.com marketing channels with special badges that call out your offer. Adopt these ready-made campaigns as-is or adjust the details to fit your needs.
Adopt deals to boost your occupancy
Deals are highly customisable and can be set up in line with your business needs. They can be used to capture specific market opportunities.
Offer a Last Minute Deal to attract last-minute bookers, an Early Booker Deal to attract advance bookers or a Free Nights Deal to encourage longer stays. Want to reach and reward the most active segment of the 75+ Million Booking.com account holders and newsletter subscribers? Offer a Secret Deal and we’ll tag your property with an eye-catching badge that’s visible only to them. Have an idea for your own special offer? Create a Basic Deal from scratch and build it to fit.
Need to give a quick boost to your occupancy? A Limited Time Deal offers maximum exposure with a significant ranking boost in exchange for a larger discount of 40% or more for a short time. This discount won’t stack or combine with other discounts you set on our site.
Target mobile bookers and high-growth markets
Tap into the growing number of mobile bookers and travellers from other markets who are searching for the perfect getaway in your location. Partners who offer Targeted Rates get up to 28% more bookings on average from their target audience.
Easy to join, adopt and measure
- Navigate to the ‘Promotions’ tab of the extranet and see which campaigns and deals are currently available to you.
- Join an existing campaign or adopt a deal, customising details like validity, policy and room type.
- Track your results! We’ll keep track of how much revenue you gain for each separate promotion type.