Summer at last
Travellers are keen to hit the road this summer, with our data showing search volume in the Northern Hemisphere has nearly doubled compared to last year. While conditions remain unpredictable, growing demand points to a busy summer ahead.
Partners like you have told us you’re expecting a busy summer season, and with the help of this data-driven guide packed with insights and advice, we’re here to support you.
What’s on this page?
Capture early demand
Tap into traveller preferences
Customise your flexibility
Invest in summer together
Travellers are already making plans for their summer holidays. Learn how to optimise your availability and attract guests early in the season.
Our data shows four high-value traveller types trending this summer. Increase bookings by catering to their needs.
While traveller confidence is returning, the freedom to change plans is still vital. Maintaining flexibility will help you attract bookings – and we can help you protect your revenue.
Our global and regional marketing campaigns ensure your property is top of mind when travellers plan their trips this summer.
Capture early demand
Tap into traveller preferences
Travellers are already making plans for their summer holidays. Learn how to optimise your availability and attract guests early in the season.
Our data shows four high-value traveller types trending this summer. Increase bookings by catering to their needs.
Customise your flexibility
Invest in summer together
While traveller confidence is returning, the freedom to change plans is still vital. Maintaining flexibility will help you attract bookings – and we can help you protect your revenue.
Our global and regional marketing campaigns ensure your property is top of mind when travellers plan their trips this summer.
Capture early demand
Travellers are already making plans for their summer holidays. Learn how to optimise your availability and attract guests early in the season.
Tap into traveller preferences
Our data shows four high-value traveller types trending this summer. Increase bookings by catering to their needs.
Customise your flexibility
While traveller confidence is returning, the freedom to change plans is still vital. Maintaining flexibility will help you attract bookings – and we can help you protect your revenue.
Invest in summer together
Our global and regional marketing campaigns ensure your property is top of mind when travellers plan their trips this summer.
Capture early demand
More than half of summer searches now are for June and July.
Travellers are already planning their summer trips – earlier than the same period in 2019. Currently, more than half of the summer searches on our platform are for stays in June and July. For the Northern Hemisphere, the search volume has nearly doubled compared to 2021. Capture rising demand by making sure your availability is up to date.
Tap into traveller preferences
Attract four trending traveller segments to your property.
61%
of searches are for international travel on our platform, in a significant increase from 2021. Offer targeted rates and promotions to attract region-specific demand.
31%
of current searches are by families. Families also tend to stay longer and therefore, spend more during their stay – appeal to this segment and help grow your revenue.
53%
of global travellers make plans as a couple, 22% plan with a group and 17% intend to go solo. Tailoring your rates for different groups maximises your visibility and brings in more summer bookings.
3-7 day
stays make up over half of searches on our platform for the upcoming summer period. Attract more guests by offering rates that cater to these needs.
Customise your flexibility
Over 90% of bookings are with flexible rates.
While flexible rates make up the majority of bookings on our platform, non-refundable bookings are regaining popularity. Allowing date changes to non-refundable bookings can help you cater to the demand for flexibility. It can increase your bookings while allowing you to remain in control of your revenue.
Invest in summer together
Our marketing efforts bring demand to your property.
To ensure you’re top of travellers’ minds this summer, we’re investing in global and regional marketing campaigns. From Booking.yeah, seen by 112.3M viewers, to our mobile marketing – two thirds of bookings on our platform are now on mobile – we deliver exceptional exposure for your property.
Summer advice in the extranet
In addition to recommendations in the Opportunity Centre, you can also find customised advice on the Summer Season page in the extranet.
Connect with partners
Find out how your fellow partners are preparing to make the most of the summer, and share ideas and advice in the Partner Community.
