The summer of more

With summer in full swing, travellers are still searching for their upcoming holiday destinations, with latest search volumes continuing to be higher than last year. 


To help you make the most of the increased demand, we've gathered the latest traveller demand insights below, and we'll be sharing personalised advice with you for the rest of the season to help you succeed at every moment.

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Summer of more

Get more out of the summer peak

We're continuing to see a higher volume of search demand compared to last year. This guide, packed with our latest insights and advice, is designed to help you make the most of the surge in demand and set you up for success in the coming months.

Make the most of this season

Almost 15% more searches globally compared to 2022

Take advantage of this surge in summer searches by setting your property apart from the competition. Highlight the unique features of your property and make it stand out to potential travellers. By doing so, you can maximise your visibility, channel the increased demand directly to your property and boost your business.

Stand out more

Nearly 60% of summer searches are for international stays

Opt into Guest Insights to gain valuable knowledge about the preferences of your international travellers and their different cultures. These insights allow you to know more about your guests before they even check-in. This can help you tailor your amenities and enhance their stay, ultimately leading to an improved guest experience.

Learn about your guests

Over 70% of summer searches are for 1-4 night stays

Update your length of stay restrictions to appeal to more travellers during the summer peak. By offering the possibility of both shorter stays (1-2 nights) and longer stays (4+ nights), you provide more flexibility and appeal to a wider range of guests. This can improve your chances of securing bookings and boost your occupancy rates.

Set length of stay restrictions

Almost 50% of summer searches are from couples

Be sure to highlight what makes your property the perfect choice for those seeking a summer for two. Emphasising your property’s unique features can help you attract different traveller types and set your property apart from others in the area.


Appeal to more travellers

Watch our summer webinar

View our latest tips to tap into summer demand

Learn more about current travel trends and data-driven insights in the Northern Hemisphere from our local experts. Our actionable tips specific to your region will show you how to increase your visibility and stand out from the competition this summer.

Unlock your property’s potential

Access additional insights and advice that can help you get more out of this summer. Find out how to use your personalised insights to increase your demand in the Opportunity Centre.

Learn more

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