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Co-Founder, Big M Marketing
Gary Raucher is Co-Founder of Big M Marketing, a consultancy that aims to help brands get more from their marketing. Prior to Big M, Gary was Global Head of Marketing at TomTom and Global Head of Brand & Communications at Philips.
Gary Raucher, Co-Founder of consultancy Big M Marketing, explains why having a limited marketing budget can work in your favour and highlights the key questions every travel company should ask themselves