Click. caught up with Arjan Dijk, SVP and Chief Marketing Officer at Booking.com, to discover the marketing trends driving businesses today and the key to a successful strategy
With more travellers looking to sharpen their skills abroad, how can accommodations cater to this appetite for knowledge?
Whether you want to increase happiness or promote relaxation, colour has the power to steer the emotions of your guests and influence their behaviour. Click. explores
With travellers becoming increasingly aware of the damaging impact of plastic, many properties are opting to go plastic-free to cater to eco-conscious guests
With an increasing number of travellers entering the market, what are the benefits of properties focusing on one guest segment rather than targeting the masses? David Kijlstra, Commercial Director at Zoku shares his thoughts