Steve Manning

Founder, Igor

Steve Manning is Founder of Igor. The California-based agency has been responsible for naming properties such as Aria Resort & Casino Las Vegas, The Signature at MGM Grand, Wynn Las Vegas, the Middle Eastern hotel brand Address Hotels & Resorts and travel and recreation group Pursuit.   

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Opinion

Steve Manning, a former cameraman and editor at the Travel Channel, is the Founder of Igor, a global naming agency. Having worked on the identity of a host of international hospitality brands, he shares his thoughts on the challenge of naming a hotel