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Hi Neil,Not exactly sure about your situation, as I would have to know your business better. Yet, if you do believe that there is indeed demand for your location during this period (it can be that not at all, but your local peers can tell you that better than me), you generally do 3 things:- Discount (you are already using some deals and promotions stuff. How about discounting week days?)- Increase value (Free breakfast, Genius freebies)- Add flexibility (For instance, my minimum length of stay is shorter in the low season. Or be more flexible with your cancelation policy in that season, if you can).Hope it helps - T.