In my strategy I start from protecting and increasing my ADR.
My commandments since the Pandemic are:
1. Not paying the Booking.com loyalty program. This is, not being on Genius, it's really stupid. You can use that 15% in your favor in your own promos.
2. Have basic and own permanent offers that promote future sales and long stays, as well as day-to-day ones.
3. Use psychological triggers with the line crossing out a number and showing a lower one.
4. Apply the visibility booster to the nationalities that I want to attract to my accommodation.
5. Apply the Deal Of the Day intelligently every two weeks to position yourself on the front page. This is very important because if it is done correctly, page one will be reached in weeks or a few months combined with all the actions of the previous points.
In my strategy I start from protecting and increasing my ADR.
My commandments since the Pandemic are:
1. Not paying the Booking.com loyalty program. This is, not being on Genius, it's really stupid. You can use that 15% in your favor in your own promos.
2. Have basic and own permanent offers that promote future sales and long stays, as well as day-to-day ones.
3. Use psychological triggers with the line crossing out a number and showing a lower one.
4. Apply the visibility booster to the nationalities that I want to attract to my accommodation.
5. Apply the Deal Of the Day intelligently every two weeks to position yourself on the front page. This is very important because if it is done correctly, page one will be reached in weeks or a few months combined with all the actions of the previous points.