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Thank you, Zsolt, for your reply. Yes, I'm familiar with the shopping cart effect but I didn't think it was necessarily a thing in holiday bookings having had very few in the past and I'm now getting several. (My property has been listed for just over a year.)
Booking.com have also replied and there is a part in my profile settings I can edit to help address this which I'll take a look at.
Many thanks again.