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Make sure the main picture shows your best assets, regarding to the season. Showing nice weather, outdoor scene, think of what "dream" people look for within your possibilities. In my case it's the garden, the quietness and green. Also consider to raise the prices, people like the idea to buy something luxurious. At the same time it filters the ones who wanna have 'first row for a dime' ;) But after all, any hospitality business will only work with decency, kindness and the art of making people feel good. Success!