Six ways online check-in technology can help your property
Everyone knows how important first impressions are. They lay the foundations for any relationship – and form opinions that can make or break the entire experience.
That’s why check-in is so important, for both you and your guests. But beyond that moment of human connection, how can technology solutions make the whole process quicker, smoother - even more personal?
Create a great first impression
When your guests arrive at your property, chances are they could be tired or tense after their journey – and it won’t be until they’re settled in their room that they can unwind, with all the administrative work out of the way.
That means that check-in has to be smooth. The less time spent copying documents and filling in forms, the better. Check-in technology makes it easy for guests to send you their IDs and fill out any forms ahead of time, so that on arrival the bulk of the admin is complete and they can focus on getting settled.
While, in theory, check-in technology can eliminate the need for you to greet guests, it doesn’t mean you have to sacrifice the personal touch. Less time spent filling out paperwork means more time to chat. You can delve straight into relationship building and recommendations for nearby activities or dining options – in other words, skip past the transactional elements and get straight into creating the best possible experience for your guest.
Improve your guest’s overall stay
Check-in technology puts you in direct contact with your guest before they arrive, and providing the opportunity to enhance their stay from the beginning. Alongside providing an easy way for them to ask any questions they may have about things like parking, driving directions or extra beds, it also gives you the chance to start tailoring the experience to their tastes. For example, you could share information on local activities and, depending on their responses, prepare a cross-selling or upselling offer for when they arrive. If you’re able to generate more revenue while improving your guest’s experience, that’s a win-win situation.
Handle guest information securely
Depending on the laws in your country, you’ll have to deal with guest IDs, contracts and city taxes on a regular basis. You may even be obliged to share some documentation with local authorities such as the police.
Check-in technology is designed for secure storage and handling of your guests’ personal documents. Not only that, but you can automate the sending of information to authorities, helping cut down on administrative time.
Cut down on costs
One of the main outlays for a lot of property owners is staff salaries. Since check-in technology can cover some of the repeated, administrative elements of their jobs, you can both free up operational time and cut down own costs. For example, with the right technology you may not even need to have anyone at the front desk at all; guests could simply pick up their keys on arrival, having filled out the necessary forms in advance.
As time goes on, more and more technology is being designed to help property owners and their guests to make this process easier and faster. Whether it’s safe handling of documentation, saving time for staff or enhancing guest experiences, the benefits are there for all to see.
- Online check-in technologies can help set the tone with the guest’s experience, thanks to its ability to enhance that first interaction of arrival
- With paperwork handled in advance, you can focus on building a relationship and providing tailored recommendations that guests will value
- These technologies can also help with navigating data handling, secure storage and automation where documents must be shared with local authorities
- By reducing the operational need for staff, check-in technologies can help reduce costs while freeing up your team so they can focus on the guest