Click. 2023 - Amsterdam

Click. 2023: Key insights for hotel partners

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Click. 2023 highlighted some of the many ways we’ve been working to enhance the results of our partners. From new data to better connectivity, here are some of the key takeaways that can boost your results.

During Click. 2023, partners joined leaders to share their insights from the past year, as well as predictions for the year to come.

Taking the stage in Amsterdam and Miami, breakout sessions were designed to help hotel partners maximize performance, with plenty of tips and knowledge shared. Here, we unpack some of the highlights.

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1) Empowering you for growth with data insights

As a standard, we share demand data, room nights data, and performance data with you, but not all partners are putting this data to use. That means some partners are missing out on revenue – for example, by not opening early enough, as seen on the chart below using 2022 data.

Summer demand

On this chart, the blue line represents the number of available stay dates, where the grey bar is the number of searches. As we reach July and August, we see there are more searches than there are rooms available – meaning potential bookings are being lost.

It’s clear that the right data, used in the right way, can have a big impact on your business. That’s why we’re also experimenting with incrementality data to better show the actual impact of adopting certain solutions, starting with Mobile Rates and our Genius and Preferred programs. 

We’re able to estimate the personalized impact by running continuous experimentation and advanced data science to measure the true impact of our products. Thanks to these experiments, we can accurately estimate the additional room nights and revenue certain pricing products generate for partners like you. 

These insights could help improve your set-up by highlighting the products that bring you the most additional value. For example, Preferred Program and Genius partners will be able to see the performance impact that being part of those programs brings. 

2) Making it easier for you to work with us

Most hotel partners work with 3–5 software systems. Without connectivity between these systems, that can add up to unnecessarily repetitive admin.

To keep life simple, we’re continuing to modernize our technology and boost the integration with external providers through our multi-provider connection. This will enable you to work with us through any system of your choice – from channel managers to property management systems. 

We’re also continuing to expand Payments by Booking for similar reasons. In fact, 42% of all gross bookings come through Payments. We’re in the process of integrating 13 more payment methods, allowing you to accept more payment types without friction.

All that is designed to streamline your processes – and free up more of your time.

Hotel breakout session

3) Personalizing the partner experience 

We’re also continuing to refine our platforms and internal processes to offer a more tailored and seamless experience. We’re currently working on changes including:

  • Personalized insights – we’re working to further personalize our platform interfaces, including the Extranet, Pulse, and connectivity interfaces. For example, we launched a test at the end of last year around better understanding your goals and matching them with advice to provide tailored support.  
  • Improved service levels – we’re redesigning key partner support journeys from a partner-first perspective, and equipping our customer service teams with more insight into each partner profile so they can provide more effective and personalized support. 

4) Tailoring for partner needs beyond discounting

Discounting isn’t the only tool available to partners when it comes to attracting more bookings, and we’re currently working on several non-discount solutions. 

One example is sponsored ads, which give you the chance to bid for a premium position in search results for your destination. These ads don’t always have to be on. Instead, they can be used to target key customer types – such as specific source markets or demographics your experience has shown to be most profitable. They can also be used to find guests for specific dates you currently have vacancy for to help fill any otherwise empty rooms.

Another example is offering guests “bundled rates.” By combining a stay at your property with multiple other services—such as spa services and dining—guests can have an enhanced experience while you have the possibility of improving your average daily rate.

Click. 2023
Discover more Click. 2023 insights

Want to see more sessions from Click. 2023? You can watch them right here on the Partner Hub. 

Watch now

What do you think of this page?

  • Existing data available to partners can unlock additional growth, and new experiments around incrementality data could boost this even further
  • We are making it even easier for you to work with us by expanding our connectivity network and payments platform – reducing admin and streamlining workflows
  • We’re also continuing to refine our platforms and internal processes to offer a more tailored and seamless experience, including offering more personalized insights and improving our service level 
  • Increasing options help attract more guests without offering discounts, such as sponsored ads or bundled rates