With travel plans coming to an unexpected halt in 2020, travelers are rethinking not just their choice of destination but also the type of trips they’re most likely to take in the coming year. Delving into recent Booking.com data, we unpack the five emerging trip types for 2021 that partners should keep an eye on.
1. Solace in Solo
The solo travel trend is likely to gather even great momentum next year as people’s desire to travel, which was put on hold by the pandemic, will nudge them to take the plunge to travel on their own. According to pre-pandemic Booking.com data, only 17% of travelers were planning a trip on their own, while 30% now say they will be planning a solo trip in the future.
With travel put on pause for the majority of 2020, travelers are viewing being able to travel at all as a luxury. In fact, 61% of travelers have pledged to not take travel for granted in the future. While our research shows that travelers still have a high intention to travel again, only 13% are actually planning a luxury getaway - such as a villa or 5-star hotel - with the majority (51%) planning a relaxing trip to get away from it all, making relaxation the real luxury of 2021.
3. Breakaway Bubbles
In 2020, most travelers have had extended time apart from friends and family. As a result, 61% of travelers are planning to use future travel as an opportunity to reconnect with loved ones. In fact, while being apart, 36% of travelers revealed that talking to friends and family about traveling is one of their main inspirations to travel again.
Partners can appeal to families by offering child rates.
4. Weekend Wonders
With many travelers feeling apprehensive that future travel plans could be disrupted again, there will be an increased demand for a quick trip. In fact, 53% of travelers want to take more shorter breaks in 2021 than they did in 2019 to minimize any disappointment. A further 28% also revealed their preference of a weekend break for their first trip once restrictions are lifted, highlighting travelers’ desires to be able to escape reality, even for just a few days.
5. Food for Thought
Travelers’ desire to explore the world has not diminished but travel abroad is still being avoided by 53% of travelers as travel restrictions are lifted. With 36% of travelers keen to taste and indulge in local cuisine during their next trip, partners can appeal to them by offering local culinary experiences. In addition, partnering with local restaurants could be a smart move, with 38% of guests indicating they want to eat out more often with the money saved from not traveling abroad.
- Delving into its data, Booking.com has revealed the five emerging trip types partners can expect to see more of in 2021 and beyond
- Research commissioned by Booking.com and conducted among a sample of adults who have traveled for business or leisure in the past 12 months, and must be planning to travel in the next 12 months
- Respondents completed an online survey in July 2020