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Genius extended, more powerful than ever

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In this video session from Click. 2021, we share our vision for the future of our loyalty program, Genius – and why it will be a key tool during recovery and beyond

As we start to see signs of recovery, it’s incredibly important to make sure your property can be found when travel demand returns. To help you gain even more visibility, increase bookings, and grow your business incrementally in 2021 and beyond, we’re expanding our loyalty program, Genius. 

The expansion aims to drive recovery by increasing visibility and funneling additional travelers to Genius properties. Partners who join the program stand out from their competition and see a 29% increase in bookings on average. Additionally, we see that higher Genius level members spend more and cancel less compared to other guests. 

While our data shows that Genius is a key tool for capturing incremental bookers, we want to offer you the flexibility you need now more than ever. For Genius partners who joined the program before March 29, 2021, participation in the extended program is completely optional and a choice you can make based on your individual needs.

At Click. 2021, Vice President of Product Andrea Carini and Senior Product Marketing Manager Hein van Thiel joined Carmen Hui, Commercial Director of Owner Partnerships, to discuss the upcoming changes to Genius that will offer you even more ways to reach valuable bookers.

Editor's note: The partnerships referenced in this video provide examples of incremental channels. Not all of our distribution partners offer the Genius program since all offers and solutions are determined in agreement with these partners.

 

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Genius extended

Discover more about our Genius program and how it can help you on your road to recovery.

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Takeaway
  • We’re expanding our loyalty program, Genius, to help you gain even more visibility and grow your business incrementally in 2021 and beyond
  • Partners who join Genius stand out from their competition and see a 29% increase in bookings on average
  • For existing Genius partners, participation in the extended program is completely optional and a choice you can make based on your individual business needs