Trends & Insights

How travelers rediscovered domestic destinations this summer

When it comes to planning a trip post-lockdown, travelers are discovering - and in many cases rediscovering - the destinations on their doorstep. We reveal the domestic locations that are trending in different countries across the globe

With the ever-evolving complexities of international travel restrictions and quarantine rules, the convenience of a domestic stay has proved more appealing than ever, with many of our customers booking trips closer to home. 

Shining the spotlight on a selection of countries, we look at the local hotspots that were popular with guests this summer. From seaside escapes to urban favorites, partners based in these domestic destinations were high on the agenda for travelers.

Italy 

Delving into this summer’s travel patterns, the average distance Italians traveled from June 1 to August 31 was down 60% from last year.* 

Partners in driveable seaside towns were top of mind for Italian travelers, with Positano, Amalfi, Sorrento, Caorle, Tropea, Lido di Jesolo, Bibione, Capri, and Pechici topping the list of trending destinations.** Despite these coastal towns gaining popularity, urban hotspots - including Rome, Rimini, Florence, and Naples - remained the most booked trips.

While Italy was the most popular country booked by locals, France was the next most popular, followed by Greece, Spain, and Germany, demonstrating that even Italians who did travel abroad chose to remain within the EU. 

The United States of America

American travelers also looked closer to home for their summer getaway, with domestic travel leading the region’s recovery. 

Nature escapes proved to be the most popular choice, with many rediscovering the mountains of the west and seaside destinations on the east. Stand-out locations were West Yellowstone, Wildwood NJ, Lake George, Ocean City, Wilmington NC, and Gulf Shores AL.** As for the most booked places, Las Vegas, Atlanta, Myrtle Beach, Orlando, and Ocean City topped the list. 

The United Kingdom

For Brits, the average journey per booking this summer was 301 miles, down from 794 miles in 2019.* 

Image
London
Image credit: Benjamin Davies, Unsplash

 

Driveable seaside towns were among the top trending destinations. In particular, Portree, Isle of Skye; Ilfracombe, Devon; Skegness, Lincolnshire; and Newquay, Cornwall saw a relative year-over-year increase in interest.**

When it comes to booking data, though, England’s cities were still the most popular, with London, Liverpool, Blackpool, and Manchester topping the list for most booked destinations.

Germany

Last summer, German travelers journeyed 714 miles on average per booking.* This dropped 62% to 273 miles during the same period this year.* 

Traditional destinations in the south of the country saw a relative increase in interest from travelers year-over-year. Berchtesgaden, Bavaria; Cochem, Reinland-Pflaz; Bernkastel Kues, Rhineland-Palatinate; and Rust, Baden-Württemberg were among the most popular places.** 

While the interest in rural getaways grew, properties in metropolitan areas were still the most-booked. In particular, Berlin, Hamburg, Munich, and Dresden proved to be the most popular for German travelers.

Canada

The average distance Canadians traveled during the summer months this year was down 71% from the same time last year*, highlighting just how different this summer was from last year due to the pandemic. 

Lake and river-side towns grew in popularity, with partners located in Banff, Mont-Tremblant, Kingston, and Revelstoke seeing an uptick in popularity.** The top booked properties, however, were located in Quebec City, Toronto, Calgary, Montreal, and Vancouver. 

France

During peak season last year, French travelers journeyed 853 miles on average per booking. This year, that distance has dropped to just 341 miles per booking.* 

Mediterranean beaches topped the list of trending destinations, with Cap d’Agde, Argeles sur Mer, Saint Raphael, Sarlat la Caneda, and Cannes coming in on top.** 

Although these seaside locations gained popularity year-over-year, cities still take the win for the most booked destinations by French travelers. Partners in Paris, Marseille, Lyon, and Bordeaux, in particular, received the most bookings.

 

*Average distance was calculated by taking the distance between a booker’s estimated location based on IP and the destination as a straight line. Year on year changes were calculated by looking at bookings by travelers between June 1 and August 31 2020, comparing to the same months in 2019. **To calculate trending destinations, the top 100 most booked destinations (per country) were sorted by the year on year difference in Bookings between June and August 2020 and the same months in 2019. Note that because of the overall slump in travel this does not mean that trending destinations saw an absolute increase in Bookings.

 

Image
Partner
Discover more trends and insights

Discover more advice and insights to support you and your property as we begin to emerge from this difficult period. 

Rebuilding Together

What do you think of this page?

Hero image: credit to Dino Reichmuth, Unsplash

Unlock your local market with last-minute mobile bookings

As local demand starts to increase on our site, 74% of bookings will come from a mobile phone. Add a mobile rate to your property to increase your visibility with these customers, who also tend to book at the last minute.

Add a mobile rate

Takeaway
  • Our data shows that the convenience of a domestic stay has proved more appealing than ever during the pandemic, with many of our customers booking trips closer to home
  • Seaside towns within driving distance and nature escapes were the top trending destinations by many travelers this summer
  • However, city breaks were still the most booked by locals in countries around the world