The short-term rental sector is rapidly growing with an average of seven Booking.com guests checking into a home, apartment or other unique place to stay every second. As the industry continues on the road to professionalisation, we consider the role of quality standards, consolidation and new technology.
Interview by Nicola Donovan, Travel Writer at Booking.com, joined by Lissa Terrel, Group Product Manager at Booking.com, and Rick Engeringh, Head of Commerce at Cityden.
- New quality standards that help inform guests expectations will be key moving forward
- Tech innovations that help streamline the operational side of the business will help further professionalise the industry
- As more hotels enter the space, there will be a greater focus on industry consolidation
- Alongside these areas, an emphasis on the unique nature of vacation rentals and that human, personalised service will remain key