Trends & Insights
The premium booker market broadly splits between two groups – “high-quality” and “luxury” bookers. In this article, we offer insights to help you attract the more practical, value-driven “high-quality” group
The premium booker market broadly splits between two groups – “high-quality” and “luxury” bookers. In this article, we look at how you can appeal to the experience-seeking, potentially lucrative “luxury” bookers
Our research has found that LGBTQ+ travelers are more likely to book with businesses that support the community.
Booking.com's Travel Confidence Index reveals that despite strong pent-up desire to travel, confidence to venture beyond borders remains diverse and nuanced across Asia and Oceania
The results of our travel trends survey are in – discover what European travelers are looking for from their next trip.