Upselling your vacation rental property is a great way to increase revenue. Offering add-ons not only increases income in the short-term, but also makes for a more enjoyable stay for guests – meaning better reviews and more repeat business. Our 2023 Travel Trends survey* covered 42,513 respondents across 33 markets and revealed the additional services they’d be willing to pay extra for to enhance their stays.
Here are six to take inspiration from.
Half of travelers are willing to pay extra for breakfast
Half (50%) of the global travelers surveyed said they’d be prepared to pay extra for breakfast at an accommodation. Across all markets globally, breakfast is the top service that guests are willing to pay extra for.
It comes down to knowing your guests—some might be rushing to see the sights or attend meetings while others prefer a more leisurely start to the day—and your strengths. Does offering coffee, croissants, and fresh fruit suit you? Or, are you more comfortable whipping up a hot breakfast banquet? It very much depends on the host.
If you don’t offer breakfast, guests will appreciate recommendations. Consider providing a handy list of the best breakfast places in town.
Tours and activities are appealing
A third (32%) of travelers would gladly pay extra for tours and activities. Latin American travelers in particular liked this as an add-on, with 43% saying they appreciated hosts putting on activities they could participate in.
A host of equipment—from bicycles and tennis rackets to kayaks and surfboards—can be rented out to sporty guests. Perhaps you’re familiar with the best hiking trails or offer guided city walks. Whether it’s cooking classes or yoga sessions, if you have the skills and time to offer activities to your guests, let them know.
Partnering with local guides and businesses who organize tours and activities is another great way to easily increase your income, keep things sustainable and local, and increase guest satisfaction.
Spa services are extra special
Over a quarter (28%) of global guests are willing to pay extra for some relaxation therapy. Travelers from South Korea (40%), Colombia (37%), and Japan (35%) were among those who found such services worth splurging on.
We understand that not all hosts have on-site spa facilities. As always, there are ways around this.
Appeal to those who want to let off some steam by giving details on the best local spas. While you might not offer a full-service spa, consider partnering with local massage therapists, manicurists, and beauty therapists who can visit your property to pamper your guests.
Showcase your shuttle service
Paying extra to be taken to and from the airport was a desired add-on for 27% of global travelers. If you offer such a shuttle or taxi service, let it be known. Guests from Ireland (38%) and Italy (37%) were among those who appreciate such service the most.
If this isn’t something you offer, sharing the details of friendly and reliable transportation companies shows guests you’re happy to go the extra mile. Also, consider providing info on bus, train, and tram schedules to those happier with public transportation.
Provided parking pleases travelers
A quarter of guests (25%) are willing to pay extra to safely park nearby.
If you have a spare space or two available, let your guests know. Otherwise, cater to your guests by reserving parking spots nearby, pointing them toward safe spaces to park, or giving directions to local parking lots.
Late check-outs—and early check-ins—can raise satisfaction
We aren’t all early birds. 23% of travelers worldwide want to check out a bit later – and are prepared to pay extra for it. Guests from Australia (37%), Ireland (35%), New Zealand (34%), and Israel (34%) said they appreciate an extra hour or two in the morning to relax.
It’s also worth offering early check-in. Over a quarter of travelers from Singapore (31%), the US (27%), and Australia (27%) highlighted this as something they’d appreciate.
Guests really value these thoughtful touches and additional services. Providing add-ons isn’t only a guaranteed way to make sure your guests’ experiences are memorable, but also to make for repeat business, better reviews, and an increase in revenue.
*Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a trip in the last 12 months and planned to take a trip in 2023. The sample comprised 42,513 respondents across 33 markets. Respondents completed an online survey in January or February 2023.
At a glance: The most valued add-ons for global travelers
- Breakfast is the most popular add-on
- Travelers will happily pay extra for tours and activities they can participate in
- If you don’t have spa facilities or provide a shuttle service to the airport, guests will appreciate recommendations for such services