From nice-to-have features to must-have facilities, amenities play a significant role in the guest experience. In the second part of our travel trends series, we delve into recent survey data to reveal the most-desired amenities travelers look for in a stay.
In the age of remote working, it’s not surprising that free WiFi remained the top accommodation amenity. In fact, over half (64%) of travelers look for it when booking a stay. Fast and reliable internet access has become a standard expectation for most guests, but it was rated highest among respondents from Latin America and Europe.
Closely following free WiFi was air conditioning, with 62% of global respondents marking it as very important. There were, however, some regional nuances. Digging deeper into the data, we see that respondents from North America, Oceania, and Asia ranked air conditioning as the most important amenity – even above free WiFi.
Antibacterial and sanitizing products
During the pandemic, many properties implemented enhanced cleaning guidelines to help protect guests and employees. The cleanliness of an accommodation remains a top consideration for many travelers, with antibacterial and sanitizing products rated the third most important feature of an accommodation. From installing hand sanitizer stations in key areas to providing cleaning and antibacterial products that guests can use throughout their stays, there are a number of actions you can take to put guests’ minds at ease.
The other amenity that tied for the third spot was a buffet for the most important meal of the day – breakfast. After being temporarily suspended at many properties during the pandemic, breakfast buffets are making a comeback. European travelers are especially interested in this service. In fact, respondents from Sweden found breakfast spreads to be the most important amenity – slightly above WiFi, air conditioning, and sanitizing products.
- Research was commissioned by Booking.com and independently conducted among a sample of adults who’d taken a trip in the last 12 months and planned to take another in 2022
- The sample comprised 48,413 respondents from 31 markets
- Respondents completed an online survey in January 2022