1 Horvath L. Gabor Seasonal prices? Seasonal prices vs. standard rate. What is the preferance? B. Erin Aliaj Hi Horvath, The preference is to have both the standard rate and seasonal promotion in place. Diversification of rates is the foundation of a hotel's success. Price is a top factor in deciding whether someone chooses to book a stay with you. Making sure that each potential customer is shown the right price is vital to secure bookings. A strong and diverse rate foundation looks like this: Standard Rate, Advance Purchase, a Non-Refundable Rate and have in place a Seasonal Promotion. Here's an article I recommend that can help answer any follow up question you may have in the process of deciding your rate strategy: Pricing Foundations Cheers from Washington, DC!