Mimi Lu

How do you attract family travelers?

How many partners here want to target families to book their property? Any successful tips you can share to attract family segments? Every property is unique in their own way, and we would love to know more about your strategy on the family travelers segment! 


Here at Booking.com, we also have this opportunity that will help you attract more families to book your property: 


Family travel has always been huge in the U.S., especially during the summer and Holiday seasons. Did you know that families stay on average 28% longer and book a 27% higher rate than couples and solo travelers? Setting up a Child Rate with Booking.com can optimize your property’s appeal to this segment. We see up to 60% increase in family bookings for partners with active Child Rate in the first 30 days of creating Child Rates, and 10% decrease in inbound contact for partners with Child Rates set up. 


In a nutshell, Child Rates will give properties the ability to showcase the accurate occupancy of each room type, plus the correct corresponding policies to ensure when families are searching for a place to stay, they know which room types will accommodate them the best. 


There are so many benefits by activating the Child rate, and it will only take 5 minutes of your time. In order to set this up, visit the Booking.com Extranet, and under the Property page, Policy subtab, you will find the option to set up Child Rate, as shown below:


How do you attract the family travel segment for your property? Share your tips on this post!


Spur of the Mo… 1 year ago

We are a great place for family reunions, separate cabin spaces; campsites for RV's. There are a variety of activities around here, so family can have time together and apart making it an ideal spot. 


Timothy Mitchell
1 year ago

Thank you!

Robert Berry
1 year ago