Making the most of peak season

How to use Booking.com to your advantage during the busiest time of year

1. Get full control of the Extranet

If you’re new to Booking.com, the first step to a successful peak season is to make your property available online (we call this open/bookable). Double-check if you’re bookable in your calendar.

If your property isn’t bookable, it might be because your location hasn’t been officially verified yet. This is a fraud protection measure. We need all our properties to verify their physical location before we can start promoting them to guests.

The Extranet is where you manage all your Booking.com-related business. Here you can:

If your colleagues need access to the Booking.com Extranet, you can create separate accounts for them. 

Can’t sign in to the Extranet? Here’s how to reset your login details.

TIP: If you spend a lot of time away from your computer, manage your Booking.com availability on the go with the Pulse app.

 

REMEMBER: Booking.com reservations are confirmed instantly, so be careful when filling out your availability. If there are dates when you can’t accommodate guests, block them out in your calendar.

 

2. Get more guests with a great property page

One key to a great peak season is standing out from the crowd. One of the best ways to do that is to make your property page as attractive as possible to guests.

Your page needs to be attractive to bring in bookings, but all the info needs to be accurate to prevent any issues with guests.

Here are 3 tips for setting up your property page:

Getting all of this right is crucial. We use this info to generate your property description automatically, then translate it across the entire Booking.com platform. To change your description, you’ll have to update your facilities, amenities, room details, location, and local landmarks in the Extranet. We’ll handle the rest.

Note: It can take up to 24 hours for your property description to refresh.

To review how complete your profile is, check your property page score. This is important because your description and property page score affect how high you appear in our search results. The better your score, the more prominently your property gets displayed. Something else that’s taken into account when ranking properties on Booking.com is our guest review score and reply score (which reflects how quickly you reply to guests). If you need tips on how to communicate effectively with guests, check out our article about seamless pre-stay communication.

TIP: To save time on communicating with guests during busy times, create your own email templates on the Extranet.

If you want to take an extra step when marketing your property online, there’s plenty more you can do. BookingSuite offers a lot of options for properties of all sizes, from large hotels down to single villas. You can create your own website, use tools to save time on the check-in process, access data on customer demand in your area, and much more.

Finally, don’t forget to cater to your core guests. For example, a lot of guests expect breakfast during their stays. Make sure you’re offering what your core guests tend to look for.

3. Set guest expectations

To provide a successful stay—for both guests and you—everyone has to be on the same page. To make sure your guests know what to expect at your property, you’ll have to keep your policies up to date. In particular, pay close attention to your cancellation policies and payment policies. Don’t forget, you have to be comfortable with whatever you configure there. These policies are essentially your property’s rules, so it’s crucial they’re clear to both you and your guests.

REMEMBER: You don’t have to be in front of your computer to manage restrictions. With the Pulse app, you can set and update restrictions from your phone.

Things don’t always go as planned. Sometimes, accidents can cause damage to your property. To protect yourself and make sure guests know where they stand, it’s important to set up the right damage deposit policy. You can also request pre-payment from guests.

4. Get more business with deals and promotions

A cornerstone of good business is selling to the right guest at the right price and time. With the increased demand during peak season, mastering deals can be very beneficial to your business.

On the Extranet, you can set up a variety of promotions and deals, including Secret deals or offering in-stay services like breakfast.

First, get a quick overview of the deals you’re currently offering on the Extranet.

You can also create rate plans. If you’ve been a Booking.com partner for a while, you can even copy your rates over from a previous year.

Deciding which deals to offer will depend on the size of your property, the time of year, and your own objectives. For example, if you want a short-term increase in page views, you could use the Visibility Booster, or, for a more long-term strategy around visibility, you could join our Preferred, Genius, or Genius Business programs.

You can also use deals to target early bookers or last-minute bookers.

If you use a channel manager and don’t want to log in to Booking.com’s Extranet, you should manage your deals from the platform of your choice (depending on the channel manager you work with).

TIP: Manage your rates on the go with Pulse, the mobile app for Booking.com partners.

5. Stay on top of your finances

As a Booking.com partner, you’ll receive invoices that correspond to recent bookings. It’s important to keep all your reservations up to date, so you’re paying the correct amount of commission for each month. Part of that process involves marking no-shows correctly, and making sure any update to prices or availability get confirmed in the system.

However, if you ever come across an error in your invoice, just let us know, and we’ll look into it for you.

When it comes to paying invoices, it’s important to be punctual. Otherwise, you’ll risk getting your property removed from Booking.com temporarily. If that happens, your property should automatically be ready to go live again as soon as you settle your commission dues.

You can always update your bank details and handle your finances across multiple properties, if you manage more than one. It’s also important to know what local taxes you have to pay as a host. Unfortunately, we can’t advise you on that, so you’ll need to get in touch with your local government or a tax advisor.     

Depending on where you’re located, you may also have the option of paying commission in a different way, by letting us handle guest payments, then transferring your earnings to your bank account.

6. Remember – you’re not alone

Working with Booking.com gives you the chance to connect with guests from all around the world. Beyond that community of travelers, there’s also an enormous community of partners out there who can provide amazing advice, inspiration, and support.

To ask questions or share your experiences with other partners around the world, check out our Partner Community

For quick answers to common questions, take a look at Partner Help. Here you’ll find over 330 articles in 24+ languages, addressing a wide array of topics like:


 

It can be tricky to stay on top of all the info we share and all the options available to you as a Booking.com partner. During peak season, it can get even harder.

To help you find everything you need during the busiest time of year, we put together a quick guide that’ll help you increase revenue, save time, and deliver unforgettable guest experiences.

 

From all of us at Booking.com, have a great peak season!