What is a channel manager and how does it help with my pricing?

Updated 9 months ago
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Find out how a channel manager can save you time and help you manage your pricing and availability more efficiently on multiple channels.

A channel manager is a service provider that links the property management system (PMS) you use to manage your rooms and prices with online platforms like Booking.com.

It lets you automatically update your rates, availability, and reservations across several platforms at once. If you don’t have a PMS, certain channel managers can provide you with one.

How can a channel manager help you?

If you’re selling rooms on more than one online platform, a channel manager will save you time and effort. You can update your prices across all online providers in one place, quickly and easily. 

You’re also much less likely to get double-bookings because once a room is sold, it will automatically be removed from all other online providers – eliminating the possibility of it getting booked again.

Along with reducing double-bookings, a channel manager helps you boost revenue. Whenever you get a cancellation, your channel manager automatically puts that room back online immediately, giving you the best chance of that room getting rebooked.

What’s more, you can track your performance across all your online providers. Accessing this data will help you make informed decisions about where to sell your rooms and at what price.

If you run several properties, a channel manager can also streamline the sign-up process since you can register your properties on multiple platforms at once.  

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