We’re always looking for more content. Photos, facility details, area info. But it’s only because we know fresh, relevant content attracts more guests and sets the right expectations.Check your property page score
We’re living in the age of online distraction. We have more info at our fingertips than ever before, yet there’s also more competition for our time and attention. If you get your content right, you’ll really stand out from the crowd.
“Properties with a 100% property page score get up to 18% more bookings than properties with incomplete content.”
Your content is kind of like one of those store window displays that encourage passers-by to go inside and buy something. Your property page does the same for potential guests – it tells your story, showcases your best side, and persuades them that you’re worth staying with.
Content: Our top tip
Images are what customers remember most about your property page. Here’s a useful guide to taking great photos that will help you attract more guests – and manage their expectations.Get your photo guide
To help you manage your content and keep it up to date, we’ve included a “Property Page Score” under the “Property” tab on your Extranet. It acts as a checklist to make sure you’re showing the kind of content and info we know guests find useful when they’re deciding to book.
It covers everything from the photos you’re displaying to the type of breakfast you serve, the languages spoken by your staff, and the facilities guests can access, either at your property or in the surrounding area.
By following the content tips provided and your property page score, you can be confident that you’re setting the right expectations for guests. This in turn makes for happy stays, awesome reviews, and bookings from new guests. In fact, properties with a 100% property page score get up to 18% more bookings than properties with incomplete content.