The world’s biggest public holiday will take place during one week in October. During Golden Week, 730 million people from China will go on vacation, and travel mostly within Asia.
That’s almost three quarters of a billion guests looking for a place to stay – and a huge opportunity for you.
This year we’re investing more than ever in bringing Chinese guests to Booking.com. Over the next few months, we’ll be running a large-scale marketing campaign to show off the amazing accommodations on our platform – a great chance for you to capture some of the generated demand.
Here are three steps you can take to boost your revenue this Golden Week:
Be seen by more travelers. Activate the Golden Week Deal to get a special visibility-boosting tag in search results. Only available for properties with 3, 4, or 5 stars.
Target millions of mobile users. Make the most of the mobile-booking boom by setting up mobile-specific rates. More and more guests are booking on their phones, and this is a great way to take advantage of that trend.
Offer special discounts to travelers from China. Offer country-specific discounts to attract price-conscious Chinese bookers. These discounts are only available to properties outside of China.