How pricing and availability can bring you more business
We put together some tips on pricing and availability to help you improve your performance and increase revenue on Booking.com.Check your current availability
Booking.com’s global audience ranges from spontaneous bookers to long-term planners. Loading enough availability with attractive prices is key to being seen—and booked—by all types of travelers.
Offering availability on Booking.com throughout high season makes you attractive to a global audience. Compared to domestic bookers, international guests spend 18% more, stay 40% longer, and book twice as early.
Tweak your availability to line up with travelers’ plans
Guests can book up to 16 months in advance on Booking.com – yes, there really is a demand that far ahead! In fact, a recent UK study found that 44% of travelers planned their vacations 3 to 6 months in advance, with 17% of them planning 7 to 12 months ahead.
Even if you haven't decided your rates that far ahead, it’s better to add availability using any rate you consider reasonable right now. That way you’ll still show up in guests’ searches – you can always adjust the rates again later.
Open up as many rooms as possible
The more availability you offer, the more likely you’ll be seen by customers searching for specific dates. The stronger your presence in these results, the greater your chances of converting these online shoppers into paying guests. It’s important to keep key dates in mind and open as many rooms as possible in order to make the most out of being on our platform.
Remember – when you close out dates on Booking.com (for whatever reason), you might not appear as frequently in search results because your rooms won’t be available. When you do need us again, you could get fewer visitors than a competitor who has remained available and improved their conversion. Avoiding heavy restrictions and offering consistent availability helps drive business across all your channels throughout the year.
You can keep track of high-demand dates using the Opportunity Center on the Extranet. Get details on guests' booking behavior in the Booker Insights’ report or "Cancellation characteristics" report under the "Analytics" tab.
Add different rates to attract all kinds of guests
Offering different kinds of rates helps you attract a wider audience because you’ll be meeting their specific expectations. For example, a family might want breakfast included, while a single business traveler might only be interested in the room itself.
It’s quick and easy to add a new rate plan like "breakfast included" or "non-refundable" on your Extranet. Just take the standard rate loaded for each room type and add or subtract however much you want. You don’t even have to change the number of available rooms.
Pricing: Our top tip Under your Extranet "Analytics" tab, you’ll find tools that help you benchmark yourself against the market. You can analyze your current performance, compare year-on-year sales, and even see how far in advance and at what price guests booked.
Use deals when you need them
When you need a little boost in business over short periods, deals are a great way to increase both your visibility and occupancy. However, try to avoid relying on them – only set up deals when you need to. That way you won’t end up dropping your rates too low during periods of high demand.
While deals can give a nice boost during low season, it's worth reviewing your overall pricing strategy if you’re not filling rooms in high season.
Offers like "Last-minute" deals increase your visibility using special website tags to catch guests’ attention. You can also use deals to encourage guests to stay longer, which brings in added revenue while saving you operational costs, e.g. towel and laundry changes.
Under your Extranet's "Promotions" tab, set up deals that complement your pricing strategy, increase your visibility, and boost your occupancy.
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