Using the property page score to attract more guests
We’re always after more content. Photos, facility details, area info. That’s because we see fresh, relevant content attracts more guests and sets the right expectations.
Check your property page score
We’re living in the age of online distraction. We have more information at our fingertips than ever, yet there’s more competition for our time and attention, too. Get your content right and you’ll really stand out from the crowd.
Your content is like a shop window display that encourages passersby to go inside and make a purchase. Your property page does the same for potential guests. It tells your story, showcases your best side, and convinces them that you’re worth staying with.
Images are what customers remember most about your property page. Here’s a handy guide to taking great photos that will help you attract more guests – and manage their expectations.Read more
To help you manage your content and keep it updated, we included a Property page score under the Extranet’s Property tab. It serves as a checklist to make sure you’re showing the kind of content and info we know guests find useful when deciding to book.
It covers everything from the photos you display to the type of breakfast you serve, the languages spoken by your staff, and the facilities guests can access, either at your property or in the surrounding area.
By following the content tips provided alongside your property page score, you can be confident you’re setting the right expectations for guests, which in turn makes for great stays, glowing reviews, and bookings from new guests. Properties with a 100% Property Page Score get up to 18% more bookings than those with incomplete content.
Review and update your property page content to attract more guests
Go to the Extranet
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