How do I customize and personalize my host profile on Booking.com?

Personalize your property page content by writing a customized host or company profile. In your own words, share what makes your property and neighborhood unique, and include a welcome message for future guests.

Writing a profile helps you stand out to the right guests and set the appropriate expectations. On Booking.com, 50% of vacation rental properties have a profile – and these partners tend to get more bookings than those without a profile.

Here’s how to add or edit the info on your profile:

  1. Click the Property tab on the Extranet and select Your profile.
  2. Select your language and fill in the following sections:
    • About the property: Here you can describe what makes your property unique. Add info about decor, facilities, amenities, and your property’s history.
    • About the host / company: Write a short message about yourself or your company, to help future guests get to know you/your brand.
    • About the neighborhood: Include some tips about visiting the area and local attractions.
  3. Upload a host photo or company logo
    • Upload a photo of yourself or anyone else who welcomes guests. When adding photos, don’t forget to include the name(s) of anyone in the photo. You can alternatively add a company logo so guests recognize your brand and signage.
  4. Click Save when you’re done.

Note: Your host or company profile is displayed publicly on your property page, so make sure you don’t include any sensitive info like websites, email addresses, phone numbers, and/or social media accounts. Any references to rates, discounts, and policies—including any use of currencies or percentages—won't be saved under the profile.