All you need to know about the Preferred Partner Program

Updated 2 months ago | 3 min read

The Preferred Partner Program is an exclusive program that gives greater visibility to the top 30% of our partners. You have to meet a set of criteria to join, but once you become a preferred partner, you can expect a boost in bookings

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The benefits of the Preferred Partner Program

If you join the Preferred Partner Program, in return for a small increase in commission you get greater visibility in search results and a special “thumbs up” seal of approval on your property page. You also get advanced product insights about how your property and promotions are performing, available on the Extranet or from your account manager. 

Preferred partners also receive up to 65% more page views and on average 20% more bookings.

Joining the Preferred Partner Program

You can join the Preferred Partner Program if you meet all the following criteria: 

  • Performance score – a combination of your expected annual bookings and traveler demand for your property. You’ll need a score of at least 70%.
  • Review score – this is how guests rate your property out of 10 after they check out. You need a score of at least seven.
  • External prices – this is our measurement of how competitive your prices are on our platform, compared to other websites. You’ll need to be “competitive” to be able to join the program.

To find out if you’re eligible to join, log in to the Extranet and click Opportunities, then Preferred Partner Program

Maintaining Preferred Partner status

We measure your eligibility for the Preferred Partner Program every 90 days. To check your status on the Extranet:

  1. Log in to the Extranet
  2. Click Opportunities 
  3. Click Preferred Partner Program

We’ll also regularly send you updates about how to stay in the program, including any improvements you can make and how much time you’ll have to make them.

Leaving the Preferred Partner Program

You can easily opt out anytime:

  1. Log in to the Extranet
  2. Click Opportunities 
  3. Click Preferred Partner Program
  4. Click Leave the Preferred Partner Program  

Your status and commission amount will change immediately, and you’ll receive a confirmation in your Extranet inbox.

You’ll only be able to rejoin the program if you meet the criteria.

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