As part of our "Growing Together" partner promise, we’re committed to sharing more tailored commercial advice with you. Find out how the new Focus Finder tool takes a data-driven approach to deliver personalized recommendations – making it easy for you to put this advice into action.
Focus Finder is a tool that analyzes your property’s performance at each step of the guest booking journey and compares it with other properties guests find similar.
After its analysis is complete, Focus Finder helps optimize your performance by recommending opportunities that can help you improve specific stages of the guest booking journey.
Where do I find the Focus Finder's advice?
Wherever you receive performance advice—from your local Booking.com team, via email, in the Opportunity Center, or on the Pulse app—the data comes from the Focus Finder. This advice is 100% personalized because no two properties have the same performances.
What is the guest booking journey?
The guest booking journey covers each step of the booking process – from a guest’s initial search on our site, to their stay at your property.
It starts by searching Booking.com. From there, visibility plays an important role in how often you appear in search results, receive clicks, and get views on your property page. Conversion, cancellations, and stayed bookings are also included as steps on the guest booking journey.
How does Focus Finder compare the performance of similar properties?
Focus Finder analyzes which of your property characteristics are important to guests and creates a set of properties that guests would also be happy to book. The tool then compares your property’s performance to those of similar properties in a given area.
For every step of the guest booking journey where your property performs below average, Focus Finder provides tailored business advice to help close those gaps. It also indicates where you’re out-performing similar properties, so you can continue doing well in those particular steps.
When can I expect to see updated advice from Focus Finder?
To make sure the advice you receive is always relevant, Focus Finder’s recommendations are updated every day. That way you can identify potential performance gaps quickly and get suggestions on how to tackle them.
See how Focus Finder analyzes your property’s performance at each step of the guest booking journey and helps you close any performance gaps.
Want to see what recommendations Focus Finder has for your property?
Discover how this brand-new tool is personalizing your Opportunity Center and all the performance advice we offer.