What is the Genius program?
Genius is an exclusive program that connects partners to our most frequent bookers.
Joining Genius can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost, and better visibility in search results on our website.
Your property will be displayed to a select group of customers who travel more often, book further in advance, and spend more.
On average, partners who join Genius increase bookings by 18% and revenue by 17% (even including the cost of the discount).
How to become a Genius partner
Genius has already helped boost the performance of thousands of properties worldwide. To join them, your property needs to:
- Be available and open for bookings on Booking.com
- Have received 5 or more guest reviews
- Have a review score of at least 7.5*
- Be among the top 50% of performers in your area
- Meet our pricing criteria**
*Exceptions may be made if the average review score in your area is lower than 7.5, but your property’s review score is higher than the local average.
**Pricing exceptions can be made for different countries in accordance with local regulations.
If you meet these eligibility criteria, sign up for Genius under the Extranet's Opportunities tab.
When you join the program, the mandatory 10% Genius discount will automatically apply to your least expensive and most popular room to start attracting high-value Genius guests. If your least expensive room isn't your best selling one, the discount will apply to both.
Note: Genius guests are those who have made at least 2 bookings on Booking.com (and completed their stays) in a 2-year window.
Depending on your property type, you can stop offering discounts to Genius guests by either opting out of the program on the Extranet or contacting us via the Extranet's Inbox tab, so we can update your page.
After opting out, you won’t be able to join the program again for 6 months.
Want to get the most out of Genius benefits?
Are you a Genius guest looking for help with your reservation? Get all everything you need at our customer help center.