What is the Genius program?
Genius is an exclusive program bringing partners closer to our most frequent bookers.
Joining Genius can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost, and better visibility in search results on our website.
Your property will be displayed to a select group of customers who travel more often, book further in advance, and spend more when booking.
On average, partners who join Genius increase their bookings by 18% and their revenue by 17% – even including the cost of the discount.
Note: This handy guide goes into more detail around what Genius can do for you as a Booking.com accommodation partner.
How to become a Genius partner
Genius already helped boost the performance for thousands of properties worldwide. To join them, your property needs to:
- be available and open-bookable on Booking.com
- have received 3 or more guest reviews
- have a review score of at least 7.5*
* Exceptions may be made if the average review score in your city/area is lower than 7.5, and your property’s review score is higher than the average in your city/area.
If you meet these eligibility criteria, you can sign up to Genius via the “Opportunities” tab in your Booking.com Extranet.
When you join the program, you’ll automatically enable the mandatory 10% Genius discount on your least expensive or most popular room and start attracting high-value Genius guests. In situations where your least expensive room is not your best selling room, the discount will apply to both room types.
Note: A Genius guest is a guest who has completed at least two booked stays on Booking.com in the past two years.
Depending on your property type, you can stop offering discounts to Genius guests by either opting out of the program on the Extranet or contacting us via the “Inbox” tab on the Extranet, so we can update your page.
Remember: after opting out, you won’t be eligible to join the program again for six more months.
Want to take advantage of Genius perks?
Are you a Genius guest looking for help with your reservation? Get the answers you need on our customer help center.
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