Anonymous reviews on Booking.com
Anonymous reviews have been a pain point for many of our partners, so we recently updated our policies to remove this option. Going forward, any reviews your property receives will be left under the guest’s name and you’ll be able to see the associated reservation details.
In this article
Why we allowed guests to leave anonymous reviews
We previously allowed anonymous reviews in order to get partners as many reviews as possible. Our assumption was that anonymity would make it easier for guests to share feedback and highlight issues they otherwise wouldn’t mention, particularly in cases of problematic partner behavior. This would give partners more insight into how they could make improvements.
Why we no longer allow guests to leave anonymous reviews
To address the issues partners were having with anonymous reviews, we conducted an assessment of our policy and the technology behind it. Our aim was to find a way to keep review volumes high while ensuring guests have enough options to comfortably report problems. Our experiments showed that when the anonymous review option was removed, we didn’t lose an unacceptable amount of reviews.
Thanks to these results, we decided to remove the option to write anonymous reviews. Guests using older versions of our mobile app may still be able to leave anonymous reviews, but we don’t expect this to happen often. As with all other reviews, any existing anonymous reviews will remain public for 36 months.
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