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Step-by-step guidance to getting your “Guest review score”

How to host guests and manage your property on Booking.com

Updated 11 months ago
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Welcome!

From the moment you click the register button and become a Booking.com accommodation partner, we’ll always be there for you with tips and guidance. Along the way, we’ll celebrate your achievements and warn you about common pitfalls.

One of those pitfalls is not having a Guest review score. This score is a vital to both standing out in search results on Booking.com as well as to understanding and taking action on how guests perceive your property.

From big hotels to rustic cabins, a good Guest review score gives any listing on Booking.com a boost – and there are 5 key steps to getting your own!

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guest review score, the 5 milestones

If you already received your Guest review score, congrats! Remember you can always find it on the Extranet, under the “Guest Reviews” tab. If you haven’t received one yet, the “Guidance” tab on the Extranet’s homepage is where you can always check which particular milestone you’re at on your journey. That’s also where we’ll give you actionable tips on what you can do to progress to the next stage.

Note: At Booking.com, we adhere to a set of hospitality standards to help you provide the best possible experience to guests.

On top of Extranet notifications, we’ll celebrate your key achievements along the way by emailing you about each key milestone you reach.

Milestone 1: You joined Booking.com

Welcome to Booking.com! We’re excited that you decided to partner with us and happy to have you!

Creating and filling out your own profile is a simple but very important first step on your journey to becoming a successful host on Booking.com.

While it might seem like this milestone is small, experience shows that it’s very important to take the time during both registration and set-up to understand how the Extranet is built to work for you.

And what better way to learn than by doing? You can complete your property registration by going through the various steps found on the Extranet and adding property details, such as uploading photos and indicating the right facilities. It’s easy!

Remember: If you need reassurance at any point, don’t hesitate to check out our quick-start guide here!

Milestone 2: You opened for bookings!

Great job! Guests are now able to view and book your property on our site. But being ready to receive guests is only part of the whole picture.

If you’re a new partner, a checklist will be available under the Extranet’s “Home” tab with actionable tips for this part of your journey.

One word of advice: Always put yourself in your guests’ shoes. Do that, and you should be fine! As you’ll see on the Extranet, our advice covers topics about improving your property page content, updating and synchronizing your calendar to attract guests at the right dates, and even interacting with other Booking.com partners!

On top of this, we also created this helpful article detailing the best way to build out, update, and maintain your property listing. We interact with guests from all over the world and know that everyone is looking for those things when looking for a property to book on Booking.com.

Now it’s time to get you your very first booking!

Milestone 3: Receiving your first booking

Nice work! Getting your first booking is an important moment in your journey as a partner with us. But you’re not done just yet. Now it's time to impress your guests and earn that first review!

To increase your chances of getting a review from guests after their stays, here are several tips that we’ve found are very helpful:

  1. Familiarize yourself with how our Guest Reviews work.

  2. Get your guests to leave you a review after their stay:

    • Leave a personal note for your guests.

    • Ask for a review in your welcome pack.

    • Leave visual reminders in the property.

    • Ask face-to-face during check-out.

    • Send a personal message after check-out.

  3. Watch how your fellow partners deliver outstanding guest experiences.

  4. Prepare your place for the perfect stay:

    • Revamp your dining area.

    • Light up your living area.

    • Spice up your kitchen.

    • Refresh your bathroom.

Milestone 4: Getting your first guest review

Congrats! You just received your first guest review!

This is a great accomplishment because your guests have started acknowledging your hard work. Just remember that keeping up the good work is very important. Doing everything you can to get great guest reviews is essential. This advice is all the more important for your first few reviews, since these will be used to create your “Guest review score” badge on our site!

Remember: Having a Guest review score is very important because it will increase your visibility on Booking.com, which in turn will attract many more guests to your property!

We’ve found that it pays off for our partners to familiarize themselves with this topic a bit more as well. Luckily, there’s some easy reading available on Partner Help, which is a good site to bookmark. For example:

Milestone 5: Obtaining your Guest review score

You did it! You earned your Guest review score!

Travelers now see a badge with a score that reflects the average of your past guest reviews on your Booking.com property page. This will give you a small boost on our site, especially since travelers normally search for a place to stay using the “Guest review score” filter.

You’ve come a long way since you first opened your property on our site, and now more doors could potentially open for you. However, bear in mind that every new guest review will influence this score, so keep up the good work!

Maintaining a good Guest review score will allow you to qualify for other performance-enhancing opportunities, such as:

Of course, this is your journey. And if you made it this far, we’d like to congratulate you once again. We wish you all the best from the Booking.com Team.

Remember: You can always reach out to other partners in our Community and get other questions answered in Partner Help.

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