Animal Welfare Standards for Experiences Partners

Updated 1 year ago

Our mission at is to empower people to experience the world. We believe this should be done with respect, humility, and awareness for the world’s people, animals, communities, and the environment. As an industry leader, we have a responsibility to also take the lead on developing sustainable tourism and helping ensure the world’s beauty is left for future generations to experience.


We take our lead on animal welfare from the Five Freedoms for the basic needs of animals under human care:


  1. Freedom from hunger or thirst through ready access to fresh water and an appropriate diet to maintain full health and vigour.  

  2. Freedom from discomfort by providing an appropriate environment, including shelter and a comfortable resting area.  

  3. Freedom from pain, injury, or disease by treating animals respectfully, ensuring qualified animal management, and access to veterinary care.  

  4. Freedom to express normal behavior by providing sufficient space, an environment resembling the animal’s natural habitat, and allowing for species-specific social behavior.  

  5. Freedom from fear and distress by ensuring conditions and treatment which avoid mental suffering.


With the above in mind, will not contract, offer or promote:


  • Direct interaction with wild animals of certain species*

  • Animal performances, shows and circuses involving wild animals of certain species*

  • Animal fights of any kind (e.g. bear-baiting, crocodile/alligator wrestling, cockfights, bullfights)

  • Animal racing of any kind (e.g. horse racing, greyhound racing, ostrich racing, rodeos, elephant polo)

  • Trophy hunting and canned hunting

  • Wild animal rides (e.g. elephant riding, ostrich riding)

  • Aquariums with captive whales and dolphins

  • Facilities where wild animals are purposely bred to produce commercial products, including: Crocodile farms, Civet coffee farms, Bear bile farms, Turtle farms, Tiger farms, Snake farms

  • Venues where visitors can purchase products sourced from wild animals (e.g. turtle shells, turtle meat, snakeskins, crocodile heads)


*Where “wild animals of certain species” is mentioned, this applies to:

  • Dolphins (including orcas), whales, and porpoises

  • Elephants

  • Bears

  • Big cats (including but not limited to lions, tigers, leopards, and cheetahs)

  • Orangutans and other primates

  • Sloths will work with:


  • Animal sanctuaries and shelters whose objectives are in the animals’ best interest

  • Zoos and aquariums that are members of an accredited body (e.g. WAZA, EAZA, or AIZA) and comply with our standards

  • Venues where visitors can observe wild animals in a (semi-) natural environment

  • Responsible eco-tours with a focus on education

  • Responsible whale-watching and dolphin-watching tours

  • Responsible wildlife safaris – spotting wild animals in their natural habitat

  • Providers offering rides on or interaction with domesticated animals (e.g. horse riding), so long as they comply with our standards


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