Room or unit differentiation tool for accommodation partners: FAQs

Updated 1 week ago | 5 min read

The room or unit differentiation tool helps you secure more bookings by letting you highlight the unique features of your rooms or units. This way, your property can be more visible in our search results, especially to travelers who choose these features as their preferences.

  • It uses info from:

    • Your guest reviews
    • Your room or unit descriptions
    • Amenities in your other rooms or units
    • The most popular features, amenities, and facilities on our platform according to our research and data
  • We’ll add your info to your property page, including sections about specific rooms and units. We’ll also use this info to make sure your rooms or units appear in relevant search results when travelers look for features you offer. When we offer guests an upgrade for a higher-priced room or unit at your property, we’ll show them info about the features that make the room or unit different. Learn more about how we upsell your room here.

  • Yes. As long as you have at least two different room or unit types, the tool can help you clearly explain why you charge different rates for them. This may encourage potential guests to book the more expensive option.

  • Yes. Even if you charge the same rates for all your rooms or units, the tool can still help you improve the quality of your room or unit info. It can do this by recommending that you add details about specific amenities previous guests have mentioned in reviews.

  • Travelers find it difficult to understand the difference between rooms or units if many of the photos are the same. This is especially true for more expensive rooms or units, where travelers can’t refer to the photos to figure out which additional features or amenities they're paying extra money for. Replacing duplicate photos can make this clearer and encourage potential guests to book a more expensive option.

  • The room or unit differentiation tool lets you know which amenities travelers are searching for, and what previous guests have mentioned in reviews. We recommend adding photos of the room or unit amenities most attractive to potential guests.

  • No, it doesn’t influence your content score. It doesn’t directly impact your ranking in search results either, but providing the recommended info can indirectly boost your visibility among travelers using search filters for specific room or unit features.

  • The tool isn’t available via connectivity providers. However, if your provider supports the content API, you can review, update, and manage your property’s photos and info about facilities and exclusive services using their platform.

  • If you work with a connectivity provider and usually manage your property’s content using their platform, it may overwrite any content changes you make directly on the Extranet, including using this tool. You’ll need to continue updating your content manually through your connectivity provider’s platform instead.

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