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How to take better photos of your property

Updated 4 months ago
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Key takeaway: Make sure you have at least 24 high-quality photos per property that respect photo guidelines.

Did you recently add photos but they haven’t shown up on your page yet? Take a look at the tips below to find possible reasons why some photos aren’t displayed on our website.

The quality of your photos isn’t high enough

The Extranet photo tool detects and blocks photos of low quality – those which are too blurry, dark, light, or over-pixelated. We recommend a minimum resolution of 1280 by 900 pixels (1.15 megapixels) to ensure guests get the best possible impression of your accommodation, helping to improve your conversion rates.

To present your property to potential guests in the best possible way, we only display photos larger than 300 x 300 pixels.

You uploaded more photos than we can display

We’re constantly testing which photos encourage guests to book, and we know that customers like to see at least 24 photos per property. Our research shows that there’s an ideal maximum number of photos on a page as well, which is why we’ll only show the first 45 in your gallery.

Your photos contain watermarks or logos

We recommend adding photos without any logos, watermarks, or text. This can distract from the image and may make a potential customer leave your property page. Remember that you must respect Booking.com’s photo guidelines.

Key takeaway: Property photography plays an important role in helping guests choose a place to stay. In order to make the most of your photos, you must respect our guidelines and leverage our best practices wherever possible. 


Photography guidelines

A conveniently selected and fit-for-purpose property photo gallery can be a driving factor for guests choosing their next place to stay. To help you with your photo gallery, we put together this set of guidelines:

  1. Keep photos travel-related and useful to guests:

Choose photos that show your property's most relevant features to set accurate expectations for potential guests, such as:

  • Facilities and services available at your property
  • Decor, location, and surroundings
  • Your security features
  • Demonstrable cleanliness measures in place, both at the room- and property-level 
  • Global, regional, and local cleanliness or safety badges, logos, watermarks, certificates in any local language or English, whether issued by government agencies or by industry certification bodies
  • Regional and local logos, badges, watermarks, vouchers, and certificates related to COVID-19 government recovery policies in any local language or English 
  • If applicable, your Booking.com awards

Note: We’ll remove all photos that contain promotional info that encourages direct contact and direct booking. This includes photos about rates, discounts, services, or property contact info such as email addresses, phone numbers, websites, or QR codes.

  1. Always be appropriate for a global audience:

Help your future guests get the most out of your property photos by featuring quality content that’s appropriate for our global audience. We’ll remove photos that depict unlawful content, illicit materials, and graphic violence.

We’ll also remove all photos depicting or indicating discrimination on any grounds, profanity, indecent nudity of subjects regardless of their age, and sexually implicit or explicit content depicting subjects in the frame.

Last, we’ll remove any photos that depict misleading info that could harm guests’ health and safety, or breach our animal welfare standards.

  1. Be yourself – original and genuine:

Only upload photos you’re entitled to use, either because you took them yourself, received official permission from the photographer, or bought the rights to use them on our platform.

Refrain from using images for which your property doesn’t own the copyright. This is illegal, and any photos uploaded without proper permission, licensing, or copyrights will be removed either automatically by our moderation colleagues or at the request of the owner(s) of the photos you uploaded.

  1. Be respectful of people’s privacy:

Photos of your property are more helpful to potential guests than photos of a person’s private info, so always refrain from using photos that include any personal data.

Personal data in this context can mean photos taken with surveillance devices depicting guests located in areas of your property where people have reasonable expectations of privacy (e.g. bathrooms, bedrooms, changing rooms, saunas).

Note: Any and all photos taken under such circumstances that are uploaded without the explicit permission of the people depicted will be removed at their request.

Based on our Property Photo Moderation Guidelines, the below table provides an accurate understanding of what is and isn’t allowed when it comes to photography.

  1. Keep photos travel-related and useful to guests:

 

Do

Do not

  • You may include awards from professional associations or government agencies.
  • You should include Booking.com awards you have received (ideally recent ones to reassure guests).
  • You should also include any up-to-date visual info on your facilities and services.
  • Do include photos of your property, decor, location, and security features.
  • Do include photos of the demonstrable cleanliness measures in place at your property such as any global, regional, and local cleanliness or safety badges, logos, watermarks, certificates in any local language or English, whether issued by government agencies or by industry certification bodies (e.g. Estancia Sanitizada, Limpieza Certificada, Sanitized Stays, Scrubbed Clean, Clean Stay, Daily Disinfection, IHG Safe, SG Clean, All Safe).
  • Do include photos of regional and local logos, badges, watermarks, vouchers, and certificates related to COVID-19 government recovery policies in any local language or English (e.g. bon turystyczyni or tourism vouchers).
  • Do include text about prices, discounts rates, new packages, and free benefits that don’t imply direct contact or booking. 

 

Relevant examples that we’ve found include:

Image

Image
Clean
  • Don’t include any awards from other travel platforms in your Booking.com listing. Similarly, we encourage you to not use Booking.com awards on other platforms.
  • Don’t include any logos, watermarks, or trademarks from any online travel platform apart from Booking.com in your listing.
  • Don’t include any contact details such as links, URLs, addresses, phone numbers, emails, or QR codes.
  • Don’t include promotional hashtags or personal social media accounts (neither your own nor your property’s) in your listing photos.

 

Relevant examples that we’ve found include:

Image

Image
Booking
  1. Always be appropriate for a global audience:

 

Do

Do not

  • You may include photos depicting partial adult nudity when not the main focus of the photo (e.g. people in swimsuits, in towels at spas, etc.).
  • You may include artwork that shows partial adult nudity as long as the artwork (poster, photo, painting, sculpture, etc.) doesn’t indecently expose the subjects.
  • You may include photos depicting weaponry and guns only when used for decoration or historical accuracy.

Relevant examples that we’ve found include:

Image

Image
Massage

 

  • Don’t include photos of partial adult nudity when subjects are engaged in indecent activities or depict indecent behavior.
  • Don’t include any photos of nude or partially nude children (such as next to or in swimming pools) when they’re in focus. This may lead to the endangerment of the children depicted.
  • Never include misleading info that can cause guests harm (e.g. “NO COVID-19,” “bug-free beds,” etc.).
  • Never include any discriminatory language or imagery or photography that disparages Booking.com guests or the Booking.com brand.
  • Never breach the Booking.com animal welfare standards or use photos that depict animals being mistreated.

Relevant examples that we’ve found include:

Image

Image
No Corona

 

  1. Be yourself – original and genuine:

 

Do

Do not

  • Always use personal photos, or photos for which you’ve either acquired either explicit approval from the photographer/owner or appropriate licensing.

Relevant examples that we’ve found include:

Image

Image
Home view

 

  • Never use photos that you don’t have the explicit right to use. If you’re in doubt around whether a photo can be used or not, we recommend choosing another that you’re certain can be used.
  • Don’t use photos of your guests without receiving their approval beforehand.

Relevant examples that we’ve found include:

Image

Image
Getty image
  1.  Be respectful of people’s privacy:

 

Do

Do not

  • Use photos that respect the intimacy and privacy expected of your guests.

Relevant examples that we’ve found include:

Image

Image
Image of bar

 

  • Never include photos that show personal data or contain info that can be used to identify and/or manipulate, shame, or hurt people (e.g. personal documents, debit and credit cards, invoices, license plates, reservation numbers).
  • Never include photos of guests taken with surveillance devices in areas where they expect privacy.

Relevant examples that we’ve found include:

Image

Image
Image of a building

 

 

Tip: Not sure what photo to choose? Ask other property owners for advice by starting a conversation in the Partner Community.

Many of our most active partners in the Community have been running properties for years and have achieved some high scores. This is your chance to learn from the best.

Ask a fellow partner now


Best practices

Using info taken from our ongoing research, we’ve created property or hotel photography guidelines to provide suggestions on taking the perfect photo – and the optimal number of hotel or rental property images that attract more guests and increase bookings.

What photos do I need for my hotel?

What photos do I need for my home, apartment, or vacation rental?

What photos do I need to attract more families to my property?

Managing your photos

 

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