Setting up deals and discounts
Promos and discounts are an effective tool to capture demand, increase bookings, and enhance your pricing strategy. Booking.com offers a number of proactive and reactive promos and discounts that can help you achieve your business goals and boost your occupancy when and where you need it most. Depending on your business needs, you can create and customize different types of deals or discounts on the Extranet or the Pulse app.
In this article:
Our deals and promotions
The Early Booker Deal helps you attract potential guests who prefer to book ahead. This helps secure bookings well in advance of the peak seasons. Learn more about the Early Booker Deal.
Last-Minute Deals help you boost occupancy throughout the season by attracting guests who want to travel at short notice. Read more about the Last-Minute Deal.
A Secret Deal is an exclusive member-only promotion that’s available to travelers who have a Booking.com account or subscribe to our newsletter. It can be used to target a specific audience that’s more active and engaged on our platform than other users. Select “members and newsletter subscribers only” as the audience when you’re setting up a Basic Deal, Early Booker Deal, or Last-Minute Deal to activate it.
This is an easy way to temporarily improve your visibility via a ranking boost and increase occupancy fast. Click here for more info on the Limited-Time Deal.
Basic Deals are flexible and can be easily adapted to your pricing strategy and business needs. Choose the discount percentage, stay dates, minimum length, and booking dates. The deals are always available and can be set up anytime. Read more about setting up a Basic Deal.
Adding a deal or promotion
Follow these steps to add a deal or promotion on the Extranet:
- Log in to the Extranet
- Click Promotions, then click Choose new promotion
- Choose a deal and customize it, then click Set up promotion. You can also choose one of our ready-made campaigns
- Give your promotion or deal a name, then fill out the details
- Click Review your promotion
- Click Activate to finalize and set up the promotion
To see your new deal, click Rates & Availability, then Calendar.
Follow these steps to set up the same deal or promotion for multiple properties. To do this, you’ll need an Extranet group account.
- Log in to the group Extranet
- Click Group Opportunity Center
- Select the promotion you’d like to activate and click Add in bulk
- Review your new promotion
- Click Edit to make changes or Next to continue
- Select the properties, rooms, and rates that the promotion should apply to, then click Next
- Click Apply to selected to finish the set-up
Removing or reactivating a deal or promotion
Once you remove a deal or promotion, it will no longer be available for travelers to book.
Follow these steps to remove a deal that you created in the Promotions section:
- Log in to the Extranet
- Click Promotions
- Choose the deal you want to remove
- Click Deactivate
Follow these steps to remove a deal you created in the Rate Plans section:
- Log in to the Extranet
- Click Rates & availability, then Rate Plans
- Click Delete under the deal you want to remove
Follow these steps to reactivate a deal or promotion after removing it:
- Log in to the Extranet
- Click Promotions
- Click Ended
- Choose the promotion you want to reactivate
- Click Reactivate
Combining discounts
To help you build a successful pricing strategy and maximize occupancy, we offer a Pricing Solutions Portfolio with various pricing products. The different pricing products are listed below.
- Foundations – your rate plans and rate plan customizations
- Proactive products – Genius program, Preferred Partner Program, Targeted rates, and Campaign deals
- Reactive products – Portfolio deals and Deep deals
Discounts can be combined to guarantee the best possible price and to generate more bookings for partners like you. Combined discounts can also deliver great results for conversion and occupancy. See example below:
However, there are restrictions on combining pricing products:
- Products in the same category can’t be combined.
- You can combine Genius with different Genius sub-products. However, as a pricing product itself, Genius combines with others regardless of the Genius offer you’ve set up.
- The Preferred Partner Program is a pricing product that doesn’t change traveler-facing promotions or discounts. This means it can’t be combined with other pricing products.
Each of our pricing products is designed to target a unique audience, which means not all potential guests will see every discount every time. When potential guests see multiple discounts that can be combined, we refer to it as audience overlap. If a potential guest is in overlapping audiences where discount deals can’t be combined, they’ll fall into the audience offering the highest discount. See example of audience overlap:
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Your Rates & Availability
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- Syncing your Booking.com calendar to third-party calendars
- Configuring auto-replenishment on closed rooms and units
- Copying your yearly rates to next year
- How do I update my rates and availability?
- How can I update my availability?
- Updating your rates and availability
- Pausing your listing temporarily
- Preparing your property for reopening
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- Setting up dorm rooms
- How can I set or update room rates for different occupancies?
- Changing a room or unit name
- How to add, open, close, and delete rooms or units
- Changing a room or unit type
- Setting up derived pricing
- How can I set up rate level occupancy?
- Changing the maximum guest occupancy for individual rooms or units
- Changing room amenities
- Setting up or changing room rates
- Upselling your rooms
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- Combining discounts from different rate plans and promotions
- Setting up deals and discounts
- Adding and editing meal plan info
- Setting up a Secret Deal
- Setting up a Non-Refundable Rate
- Setting up a new rate plan
- Setting up standard children rates
- Setting up Mobile Rates
- Creating meal plan packages for ryokans
- Adding or updating an existing policy to Flexible – 1 Day
- Activating the Limited-time Deal
- Setting up Early Booker and Last-Minute Deals
- Setting up Weekly Rate Plans
- Setting up Country Rates
- How to use the Genius free breakfast promotion
- Setting up a Basic Deal
- Changing dates for non-refundable bookings
- Setting up Flash Deals
- Setting up flexible children rates
- Setting up US State Rates
- Understanding the Getaway Deal for partners
- Setting up Monthly Rate Plans
- Understanding long-stay policies
- Setting up an Early Booker Rate Plan
- Setting up Early 2024 Deals
- Flexible children rates – per-child pricing explained
- Using your availability, rate plans, and policies to increase bookings
- Everything you need to know about the New Property Deal
- Setting up value adds
- Understanding Booking Sponsored Benefit
- Late Escape Deal
- Super Saver Deal: FAQ