Setting up deals and discounts

Promos and discounts are an effective tool to capture demand, increase bookings, and enhance your pricing strategy. Booking.com offers a number of proactive and reactive promos and discounts that can help you achieve your business goals and boost your occupancy when and where you need it most. Depending on your business needs, you can create and customize different types of deals or discounts on the Extranet or the Pulse app.

In this article:

Our deals and promotions

Early Booker Deal

The Early Booker Deal helps you attract potential guests who prefer to book ahead. This helps secure bookings well in advance of the peak seasons. Learn more about the Early Booker Deal.

Last-Minute Deal

Last-Minute Deals help you boost occupancy throughout the season by attracting guests who want to travel at short notice. Read more about the Last-Minute Deal.

Secret Deal

A Secret Deal is an exclusive member-only promotion that’s available to travelers who have a Booking.com account or subscribe to our newsletter. It can be used to target a specific audience that’s more active and engaged on our platform than other users. Select “members and newsletter subscribers only” as the audience when you’re setting up a Basic Deal, Early Booker Deal, or Last-Minute Deal to activate it.

Limited-Time Deal

This is an easy way to temporarily improve your visibility via a ranking boost and increase occupancy fast. Click here for more info on the Limited-Time Deal.

Basic Deal

Basic Deals are flexible and can be easily adapted to your pricing strategy and business needs. Choose the discount percentage, stay dates, minimum length, and booking dates. The deals are always available and can be set up anytime. Read more about setting up a Basic Deal.

Adding a deal or promotion

Follow these steps to add a deal or promotion on the Extranet:

1. Log in to the Extranet
2. Click Promotions, then click Choose new promotion
3. Choose a deal and customize it, then click Set up promotion. You can also choose one of our ready-made campaigns
4. Give your promotion or deal a name, then fill out the details
5. Click Review your promotion
6. Click Activate to finalize and set up the promotion

To see your new deal, click Rates & Availability, then Calendar.

Follow these steps to set up the same deal or promotion for multiple properties. To do this, you’ll need an Extranet group account.

1. Log in to the group Extranet
2. Click Group Opportunity Center
3. Select the promotion you’d like to activate and click Add in bulk
4. Review your new promotion
5. Click Edit to make changes or Next to continue
6. Select the properties, rooms, and rates that the promotion should apply to, then click Next
7. Click Apply to selected to finish the set-up

Removing or reactivating a deal or promotion

Once you remove a deal or promotion, it will no longer be available for travelers to book. 

Follow these steps to remove a deal that you created in the Promotions section:

1. Log in to the Extranet
2. Click Promotions
3. Choose the deal you want to remove
4. Click Deactivate

Follow these steps to remove a deal you created in the Rate Plans section:

1. Log in to the Extranet
2. Click Rates & availability, then Rate Plans
3. Click Delete under the deal you want to remove

Follow these steps to reactivate a deal or promotion after removing it:

1. Log in to the Extranet
2. Click Promotions
3. Click Ended
4. Choose the promotion you want to reactivate
5. Click Reactivate

Combining discounts

To help you build a successful pricing strategy and maximize occupancy, we offer a Pricing Solutions Portfolio with various pricing products. The different pricing products are listed below.

• Foundations – your rate plans and rate plan customizations
• Proactive products – Genius program, Preferred Partner Program, Targeted rates, and Campaign deals
• Reactive products – Portfolio deals and Deep deals

Discounts can be combined to guarantee the best possible price and to generate more bookings for partners like you. Combined discounts can also deliver great results for conversion and occupancy. See example below:

However, there are restrictions on combining pricing products:

• Products in the same category can’t be combined.
• You can combine Genius with different Genius sub-products. However, as a pricing product itself, Genius combines with others regardless of the Genius offer you’ve set up.
• The Preferred Partner Program is a pricing product that doesn’t change traveler-facing promotions or discounts. This means it can’t be combined with other pricing products.

Each of our pricing products is designed to target a unique audience, which means not all potential guests will see every discount every time. When potential guests see multiple discounts that can be combined, we refer to it as audience overlap. If a potential guest is in overlapping audiences where discount deals can’t be combined, they’ll fall into the audience offering the highest discount. See example of audience overlap:

Go to the Extranet