Setting up deals and discounts

Deals and promotions are a great way to attract customers and boost your bookings. When built into your pricing strategy, they give you the flexibility to offer discounts according to your business needs. You can create different types of promotions, such as the Free Nights Deal, Last-Minute Deal, Early Booker Deal, Basic Deal, Secret Deal, Black Friday Deal, and Early 2023 Deal.

In this article

Understanding our deals and promotions

Free Nights Deal: You can offer guests one or more free nights when they book a specific number of nights. You can choose how many paid nights a guest needs to book in order to receive the free night. This promotion helps you appeal to more potential guests and increase the length of stays at your property.

Last-Minute Deal: This promotion gives last-minute bookers an attractive discount. It helps you attract late-booking travelers throughout the season and can also give you a quick occupancy boost when you need it. We recommend setting up Last-Minute Deals with a maximum booking window of seven days before check-in.

Early Booker Deal: This promotion helps you to attract travelers who book far in advance. It’s a great way to secure bookings well in advance of a busier season.

Secret Deal: is an exclusive member-only promotion that’s available to travelers who have a Booking.com account or subscribe to our newsletter. It can be used to target a specific audience that’s more active and engaged on our platform than other users. Select ‘members and newsletter subscribers only’ as the audience when you’re setting up a Basic Deal, Early Booker Deal or Last-Minute Deal to activate it.

Limited-Time Deal: This is an easy way to temporarily improve your visibility and quickly increase occupancy when you need to. You can activate the Limited-Time Deal if you have a guest review score of 7 or higher. When you do, we'll boost your ranking to appear at the top of the search results in your area.

Black Friday Deal: The Black Friday Deal takes advantage of a key moment when travelers search for great deals on their next vacation. You can join by offering guests attractive discounts for a limited time. We designed the Black Friday Deal to make your property stand out to potential bookers by showing a badge on your property page. You'll also get marketing support from us to maximize your property’s exposure across various channels.

Early 2023 Deal: The Early 2023 Deal runs from January until March of next year. It gives you a consistent calendar moment to secure early-season revenue by offering guests attractive prices at your property. We heavily promote Early 2023 Deals across multiple channels, including email and various points on our platform.

Adding a deal or promotion

You can set these up yourself in a few easy steps:

1. Log in to the Extranet and click on the Promotions tab
2. Choose from one of our ready-made campaigns or create your own customized deal, then click Set up promotion
3. Enter the details for your promotion or deal, and give it a name if you want
4. Click Review your promotion once you’ve filled everything in
5. Click Activate to finalize and set up the promotion
6. After a few minutes, your new deal will show up on the Calendar & pricing page in the Rates & availability section

Your new deal will be active for the dates you selected while setting it up. It will automatically copy the policies and restrictions from your standard rate. For example, if your standard room rate includes breakfast or is non-refundable, your new deal will be too. If you want to create a deal that doesn’t include a meal plan, the easiest way to do so is to edit your standard rate.

To see which deals you’re currently offering, and the dates they’re available for travelers to book, click on the Promotions tab.

Setting up the same deal for multiple properties

During peak or holiday seasons, you may want to apply the same deal for multiple properties or your entire portfolio. To do this, you need an Extranet group account. If you manage multiple properties and want to set up a group Extranet account, contact us via the Extranet inbox and we’ll help you out.

If you have a group Extranet account, here’s how to set up the same deal for multiple properties:

1. Log in to the Extranet for any of your properties
2. Click the Promotions tab and select Add new promotion
3. Select the relevant promotion under Seasonal promotions, then click Set up for multiple properties
4. Review the settings for your new promotion and click Edit to make changes or Next to continue
5. Select the properties, rooms, and rates that the promotion should apply to, then click Next
6. Click Apply to selected to finalize the set-up

Removing a deal or promotion

If you created a deal in the Promotions tab, here’s how to remove it:

1. Log in to the Extranet
2. Click the Promotions tab
3. Choose the deal you want to remove and click Deactivate

If you created a deal in the Rate Plans tab, here’s how to remove it:

1. Log in to the Extranet
2. Click on the Rates & Availability tab and then click on Rate plans
3. Click “Delete” below the deal you want to remove

Once you remove a deal or promotion, it will no longer be available for travelers to book, but you’ll still be able to see it in the Extranet. If you want to start offering it again, click Inactive promotions and then Reactivate next to it.