Setting up a Secret Deal

Updated 1 month ago | 1.5 min read
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A Secret Deal is an exclusive member-only promotion that’s available to people who have a Booking.com account or subscribe to our newsletter. This means you can use Secret Deals to target a specific audience that’s more active and engaged on our platform than other users.

We use a “Secret Deal” badge to help travelers identify these promotions on our platform. Even though they’re only available to a limited group of users, that still accounts for over 75 million people.


How to set up a Secret Deal

It’s easy to set up a Secret Deal. All you need to do is select “members and newsletter subscribers only” as the audience when you’re setting up a Basic Deal, Early Booker Deal, or Last-Minute Deal.

In most circumstances, we recommend using the Basic Deal option to set up your Secret Deal. This will allow you to reach enough travelers while still targeting a limited audience. 

When you’re ready, set up a Secret Deal on the Extranet. To learn more about setting up deals and promotions, take a look at this article.

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