What’s a Secret Deal?

Updated 5 months ago

A Secret Deal is an exclusive members-only promotion that’s only available to people who have a Booking.com account or subscribe to our newsletter. This means you can use Secret Deals to target a specific audience who is more active and engaged on our platform than other users.

We use a “Secret Deal” badge to help travelers identify these promotions on our platform. And even though they’re only available to a limited group of users, this group accounts for over 75 million people.

It’s easy to set up a Secret Deal – all you need to do is select “members and newsletter subscribers only” as the audience when you’re setting up a Basic Deal, Early Booker Deal, or Last-Minute Deal.

To reach enough travelers while still targeting a limited audience, we recommend using the Basic Deal option to set up your Secret Deal in most circumstances. To learn more about setting up deals and promotions, take a look at this article.

Set up a Secret Deal now  

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