Guest incentives to rebook the same property after COVID-19 cancellations
Reading time: 3.5 minutes
Highlight: For guests in areas with eased travel restrictions, Booking.com is offering an incentive to rebook non-refundable or partially non-refundable reservations that had been canceled due to Force Majeure. Booking.com will also waive any commission on these bookings.
Since the start of 2020, we’ve witnessed an unprecedented increase in cancellation rates due to the coronavirus. But with signs of travel picking up again, it’s time to start rebuilding. Rebuilding together means directing emerging travel demand to your property, as well as helping you recapture any demand you’ve lost. To do so, we’ve launched the Rebook Incentive program.
What is this program about?
Though plans might have to change, we want to encourage guests to postpone rather than cancel. That’s why—following Coronavirus-related cancellations—Booking.com will fund incentives for guests to rebook the same property whenever possible.
Guests who canceled non-refundable or partially non-refundable bookings during Force Majeure conditions will receive an email invitation to rebook the same property when travel restrictions ease – with a 15% cash-back incentive on the rebooking price.
This 15% cash-back is valid regardless of other discounts that guests might receive, such as Genius or other partner-initiated promotions, and is capped at a maximum of 100 euros per reservation. The incentive will be deposited into guests’ Booking Wallets after the reservation is complete.
For all reservations booked with this promotion, Booking.com will waive commission.
How will guests receive the discount?
Eligible guests in areas that have eased travel restrictions will receive a one-time promotional code by email that will allow them to benefit from the incentive. The guest can’t have already rebooked the property before receiving their code, and they must be subscribed to receive marketing messaging from Booking.com to receive it.
To ensure that guests can find available dates to rebook their stays, properties must have available room(s) to book for at least 30 days between July 22, 2020 and December 31, 2020.
The reservation must have been non-refundable or partially refundable, canceled under Force Majeure, and made before April 6, 2020.
The incentive is valid for eligible new bookings made at properties until December 31, 2020 with a check-out date before or on April 30, 2021.
How will the commission waiver be applied?
The savings from commission-free bookings will be issued after each monthly invoice (if applicable) and be visible when credit notes are issued. These can be found in the Extranet’s “Invoices” subsection under the “Finance” tab.
These credit notes are generated automatically – partners don’t have to do anything to receive them. For example, for any reservation received today (regardless of the day of the month), invoices are generated between the 3rd and 10th of the following month.