Peak season is here

Travelers are ready for a season of exploration and relaxation, with travel demand even higher than this time last year. 

 

To help make this season a memorable one for you and your guests, we’ll support you in the coming months by sharing the latest trends, insights, and personalized advice to help you succeed every time.

 

High season 2
High Summer Peak

Get more out of this peak season

We're already seeing a higher volume of early search demand compared to this time last year. Packed with insights and advice, this guide is designed to help you kick off the season, make the most of the latest demand, and set you up for success in the coming months. 

Set yourself up for success


Almost 20% more searches globally compared to last year’s peak season

Take advantage of this surge in peak season searches by setting your property apart from the competition. Differentiate your property from the competition and stand out to potential travelers with our proactive and reactive solutions. By doing so, you can maximize visibility, channel increased demand directly to your property, and boost your business. 

Stand out more

Nearly 60% of searches are for international stays

Opt in to Guest Insights to gain valuable knowledge about your international travelers’ preferences and their different needs. These insights allow you to learn more about your guests before they even check in. This can help you tailor your amenities and enhance their stay, leading to an improved guest experience. 

Learn about your guests

Over 70% of peak season searches are for stays of 4 nights or less

Update your length of stay restrictions to attract more travelers. By offering the possibility of both shorter stays (1–2 nights) and longer stays (4+ nights), you provide more flexibility and appeal to a wider range of guests. This can greatly improve your chances of securing bookings and boost your occupancy rates.

Set length of stay restrictions

Nearly 60% of peak season searches are from couples

Highlight what makes your property the perfect choice for those seeking a getaway for two. Although couples lead in current searches, we're also seeing increasing searches from families and groups. Emphasizing your property’s unique features can help you attract different traveler types and set your property apart from others in the area.

Appeal to more travelers

Unlock your property’s potential

Access additional insights and advice to get more out of this peak season. Learn how to use your personalized insights to increase demand in the Opportunity Center.

Learn more

What do you think of this page?