Maximize your success this peak season
Partners like you have told us you’re expecting a busy high season this year. This data-driven guide—packed with insights and advice—is designed to give you the support you need.
We're seeing 50% more searches for the upcoming peak season than at the same time last year. The desire and confidence to travel continue to grow, and global bookings between October and December are already 15% higher than in 2019. Find out how to turn early peak season demand into bookings.
What’s on this page?
Capture growing demand
Cater to travelers’ preferences
Customize your flexibility
Our marketing value
While this varies across regions, growing demand on our platform points to a busy peak season. Attract more guests by optimizing your availability.
Our data shows high-value traveler types that are trending this peak season. Increase bookings by catering to their needs.
While traveler confidence is returning, flexibility is still an important factor. Offer flexible policies to guests, and we’ll help protect your revenue.
Throughout the peak season, we're launching regional marketing campaigns to ensure your property is top of mind when travelers plan their trips.
Capture growing demand
Cater to travelers’ preferences
While this varies across regions, growing demand on our platform points to a busy peak season. Attract more guests by optimizing your availability.
Our data shows high-value traveler types that are trending this peak season. Increase bookings by catering to their needs.
Customize your flexibility
Our marketing value
While traveler confidence is returning, flexibility is still an important factor. Offer flexible policies to guests, and we’ll help protect your revenue.
Throughout the peak season, we're launching regional marketing campaigns to ensure your property is top of mind when travelers plan their trips.
Capture growing demand
While this varies across regions, growing demand on our platform points to a busy peak season. Attract more guests by optimizing your availability.
Cater to travelers’ preferences
Our data shows high-value traveler types that are trending this peak season. Increase bookings by catering to their needs.
Customize your flexibility
While traveler confidence is returning, flexibility is still an important factor. Offer flexible policies to guests, and we’ll help protect your revenue.
Our marketing value
Throughout the peak season, we're launching regional marketing campaigns to ensure your property is top of mind when travelers plan their trips.
Capture growing demand
There are almost 50% more early searches for this peak season than last year.
Travelers are ready to make their long-awaited vacations a reality this peak season. Our global data shows that bookings for stay dates in the upcoming quarter are over 15% higher than at this point in 2019.
Capture rising demand—especially around holidays like New Year's Eve—by making sure your availability is up to date. Not sure where to start? The Extranet has insights curated for your specific region.
Cater to travelers’ preferences
Attract these trending traveler segments to your property.
20%
of early searches are from families, with demand peaking for December. Families tend to stay longer and spend more during their stays, so appealing to this segment can help to grow your revenue.
50%+
of our searches are from couples. Tailoring your rates for different groups maximizes your visibility and can bring in more bookings.
40%
of early searches are for 3–7-day stays. Attract more guests by offering rates that cater to these needs.
Customize your flexibility
Almost 90% of advance bookings are with flexible rates.
While flexible rates make up the majority of bookings on our platform, non-refundable bookings are regaining popularity. Allowing date changes for non-refundable bookings can help you meet the demand for flexibility while staying in control of your revenue.
Our marketing value
Drive demand for your property through our marketing campaigns.
To ensure you’re top of travelers’ minds this peak season, we’re investing in global and regional marketing campaigns. From expanding our successful Booking.yeah campaign in more key markets to our mobile marketing efforts—with two-thirds of bookings on our platform now from mobile—we deliver exceptional exposure for your property.
Get tailored advice on the Extranet
In addition to recommendations in the Opportunity Center, you can also find customized advice on the Extranet’s peak season page.
Connect with partners
Ask questions, spark ideas, and join conversations with partners like you in the Partner Community.
