Getting to know Booking.com

Discover how Booking.com’s travel marketplace can bring unique value to your business.

Welcome to Booking.com

Welcome to Booking.com! As a new accommodation partner, we'll introduce you to our marketplace and how it works. We'll also cover some important concepts to help you get started. Let's begin your journey!

About Booking.com

Booking.com was founded in 1996, and our mission is to make it easier for everyone to experience the world. We offer over 28 million accommodation listings, including more than 6.6 million unique homes, apartments, and other places to stay.

As an accommodation partner, your peace of mind is our top priority. We provide a range of products and services to help you professionally manage your property listing and feel confident in your decisions, so you can provide a warm welcome to your guests.

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Our global marketplace

At Booking.com, we've built a marketplace that connects demand from guests all over the world with supply from you. While we also offer transportation options and attraction reservations, when it comes to booking accommodations, this is how it works:

Guests

Demand

Guests are the people who search for and book stays at properties like yours that are listed on Booking.com. As a partner, you have access to a global audience of guests.

Accommodation partner

Supply

Partners, like you, list their properties on our platform, and we advertise and promote them to guests from all over the world. We facilitate the reservation process from start to finish.

Capturing demand

As a Booking.com partner, you have immediate access to a wide range of tools, products, and services that can help you set up a strong foundation and improve in areas that are most important to you. 

You’ll discover these in the future stages of your onboarding journey with us. To get you started, a simple way to visualize this is to think of two key areas where Booking.com brings you value:

1

Visibility: On Booking.com, guests from around the world are within a few clicks of discovering your property. We help you find opportunities to rank well in search results for the guests who matter most to you and your business.

2

Conversion: Ranking well in search results is important, but the ultimate goal is to secure bookings at your property. Our platform facilitates a smooth and secure booking experience that encourages guests to commit to a stay at your property, ultimately helping you get more bookings.

 

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Marketplace foundations

Want to deep-dive directly into what settings and products to use to capture your share of bookings on our platform? Check out our Marketplace Foundations.

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Helping you succeed

At Booking.com, we’re dedicated to helping you succeed. To offer you one of the most comprehensive sets of tools, products, market insights, and support in the industry, we’re continuously improving our platform.

Our goal is to bring you bookings from guests that you may not have reached otherwise, ease your operations, and provide access to data and marketing tools to grow your business. We’re committed to making a positive impact on our partnership in four key areas:

Results

Our promise to you

Our mission is to make it easier for everyone to experience the world – and we can’t do that without you.

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Before you continue…

We're thrilled to begin this journey with you! Before we move forward, please make sure your registration is complete. If you’ve already done so – great! If not, it can take as little as 15 minutes to complete.

 

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Already have your property listed on another website? To speed up the process, when registering your property you can import content, such as photos, from your other listings.

FAQs

  • To improve your property's ranking on Booking.com, some basics include maintaining high review scores, offering competitive rates, having a flexible cancellation policy, optimizing your property page, and using Booking.com's promotional tools.

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  • Search results ranking and visibility are crucial for growing your business. Analytics reports can help you identify areas for improvement and optimize your property page to increase visibility and rank higher in search results. This can lead to more bookings and revenue.

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  • To optimize your property page and improve the guest search experience, you can upload high-quality photos, offer competitive rates, provide relevant amenities, and respond promptly to guest reviews. These actions help boost your property's visibility on Booking.com.

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  • Your property may appear on other websites because Booking.com has agreements with affiliate partners and distribution channels. These partners display your property information and allow guests to book through their platforms, expanding your property's reach to a wider audience.

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Setting up your property listing

To open for bookings on our site, you'll need to set up your property page and check that all the necessary info is provided.

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