Welcome to the next step in your onboarding journey, where we share more on optimizing your property page and dive into the different ways to improve your listing to maximize your presence on Booking.com!
If your property isn’t live yet, complete the necessary steps outlined on the Extranet to become open and bookable, and return here when finished.
Maintain your property listing foundations
As a new partner, we know your number one goal is to start receiving bookings. To help you secure bookings quickly and consistently, review these best practices.
Stand out from the crowd with a great property page
After your property is open for bookings, don’t forget about your property page. Based on what you see in the market or your goals, we recommend regularly updating your property page so it always reflects what you can offer guests.
- Add at least five photos, and keep them up to date: We recommend that you always include a minimum of five photos that reflect your property, including its interior, bathroom, and kitchen, if applicable. You should also include photos of each room that’s available for guests to book.
- Show why your property is unique: Facilities and property features, including proximity to key attractions, play a big role in guests’ decisions to book with you. Keeping your facilities and amenities up to date is also a great way to increase your reservations because you’ll appear in search results for guests who filter for the features you offer.
- Improve your property page score: Every property on Booking.com receives a property page score between 0% and 100%, which indicates the completeness of property pages. The more complete your property page, the more likely a guest will be inspired to book. To see your score and the opportunities you have to improve it, click the link under the Extranet’s Property tab.
Get peace of mind with a seamless payment experience
With our Payments by Booking.com service, you have the opportunity to offer a wide range of payment options that are familiar to and trusted by guests from all over the world.
While we’ll cover this topic in more detail later in your onboarding journey, it’s worth noting that on Booking.com, guests come from all over the world, so being able to accept all the payment systems guests are accustomed to is critical in securing their commitments to reserve and stay at your property.
Alternatively, you can manage guests' payments on your own. You can, for example, accept cash payments in your local currency or credit cards – just keep in mind that handling payments on your own means these payments aren't guaranteed, and you're responsible for collecting all payments due from your guests, including fees and deposits.
Be smart with rate plans
Two of the most popular search criteria on Booking.com are flexibility and an appealing price range. This is why your rate plans are important – they can help you offer the flexibility and pricing options potential guests want.
Fully Flexible rate plans are the most frequently booked rate types on our platform. Guests are willing to pay a little bit more for the flexibility to change their plans, but keep in mind that this can result in more cancellations.
By offering a combination of Fully Flexible and Non-Refundable rate plans, you can increase your bookings and appeal to a wider range of guests as their needs change from trip to trip.
We recommend that you carefully consider your rate plan options and choose the ones that align with your goals. In fact, you can even create your own custom rate plan by combining these factors:
- Your desired price per room (or unit) per night
- The rooms (or units) you want to include in your rate plan
- When the rate plan is available for potential guests
- How long guests can stay at your property
- Your preferred cancellation policy
- Whether you offer meals, such as breakfast
Help to get you started
While you’re a new partner of Booking.com, you can also take advantage of the New Property Deal to increase your visibility on the platform. This special offer provides guests with a 20% discount on their booking, making your property more attractive compared to others. It's available for your first 90 days or until you receive three bookings.
Deals and discounts can be powerful tools to attract guests – and they can be configured specifically for your property. Some effective ones to consider include:
- Early Booker Deal: Designed to attract guests who book in advance.
- Last-Minute Deal: Targets guests who are looking for accommodations on short notice.
- Secret Deal: Only available to guests who are signed in to Booking.com or have signed up for our newsletter.
- Limited-Time Deal: Offers a deep discount for a limited time, which can significantly increase your ranking.
By using promotions and deals on Booking.com, you can effectively target potential guests and incentivize them to book your property. For example, you can offer a discount on a certain rate plan or room type, or a special rate for a specific time period.
Explore your tailored opportunities
The Opportunity Center is designed to help you discover the best opportunities for your property on Booking.com. You’ll find tailored recommendations based on your property type, location, and performance data. This means you can focus on the most relevant opportunities for your needs and goals.
Make the most of local area data and insights
To help you make informed decisions, you have access to a wealth of valuable data and insights. As a new partner, however, you won’t have all your analytics reports populated yet. To get you started, we recommend looking at the insights for your local area that we provide in the Home tab under the Data section or in the Demand dashboard under the Analytics tab. Here are some examples of data you have access to and how to apply it to your property:
- How far in advance guests search: Some people like to plan ahead, while others decide at the last minute. Depending on what your local demand looks like, you could, for example, use a mix of Early Booker and Last Minute Deals.
- How long they plan on staying: Depending on how long guests plan to stay in your area, you can identify the best ways to attract them to your property. For example, if the majority are searching for longer stays, you could consider creating a weekly rate plan or even a monthly rate plan.
- What devices they use to search: If you see that most potential guests are searching for properties in your area using mobile phones, a good way to convert them is to implement mobile rates.
- Where guests are searching from: If, for example, you see most guests are searching your area from a neighboring country, you could become more attractive to them by implementing country rates or state rates if you’re in the US.
- The split between domestic and international guests: If you see a spike in domestic interest for travel in your area, you could create a policy allowing guests from the same country as you to book without having to add credit card information.
- What types of travelers visit your area: Do you see families searching for stays in your area more than other groups like couples or solo travelers? If your property can facilitate family stays, it might be a good idea to implement children rates to attract more families.
- Which cancellation policies are more popular: Properties that offer free cancellations usually experience higher cancellation rates because guests can change their plans more easily, but exclusively offering Non-Refundable rates can also deter people from booking. Rather than guessing, see what policies people are searching for most in your area and proceed accordingly.
Once you start receiving bookings of your own, the Extranet’s Analytics tab will populate with information about your property performance and guest behavior.
By monitoring your metrics and adjusting as needed, you can increase your visibility, improve your ranking, and boost your conversion rates, ultimately driving more bookings and revenue for your property.
Understanding your basic set-up
While it’s important to understand how you can enhance your listing to increase bookings, don’t forget the role availability, rate plans, and restrictions play.
Availability: Make sure your availability is properly set up in your calendar and that you’ve added sufficient dates to cover guests searching for bookings further in advance.
Rate plans: Choose your preferred rate plans, giving guests increased flexibility wherever possible. Remember that a non-refundable rate is less attractive to potential guests, so it ordinarily would sell for a lower price.
Restrictions: Keep track of your restrictions, as these can negatively influence your visibility, even if you have availability and offer a fully flexible rate plan. Any minimum or maximum length of stay restriction you apply to your rooms or units will make your property invisible to guests searching for stays outside those parameters.
Before you continue…
Congratulations on completing this step in your onboarding process! Before you move forward, keep the following points in mind:
- Review your foundations twice a year or when meaningful changes happen in your business or area
- Use data to inform your strategy for both the short and long term
- Consider which of the curated options in the Opportunity Center are best suited for you
To effectively use Booking.com, ensure your calendar is up to date, create rate plans based on demand, and set policies to protect against cancellations and no-shows. Use tools like the calendar and promotions to optimize your property's bookings.
The Preferred Partner Program is an exclusive program for top-performing properties that provides access to additional marketing and promotional opportunities. Participation can result in increased visibility and bookings, as well as access to special training and support from Booking.com.