Travel Proud

Travel Proud is our way of making travel more inclusive for LGBTQ+ travelers, by giving you and your staff a fresh perspective on the unique challenges they face. When you complete the free Proud Hospitality training and commit to building on what you learn, you’ll become Proud Certified on our platform.

Sign up for the training

Travel Proud 1280x900

We’re on a journey to transform LGBTQ+ travel – for the better

In our most recent survey of LGBTQ+ travelers, we found that:

 

58%

report facing discrimination when traveling

32%

have had to change their behavior to avoid judgement or awkward interactions

69%

are more likely to favor brands with inclusive policies

A world everyone can experience

Our research shows that 80% of LGBTQ+ travelers have to consider their safety and wellbeing when choosing a travel destination. This means a huge part of the travel population still can’t comfortably show up as themselves. Because our mission is to make it easier for everyone to experience the world, we’re setting out to change this – together with our partners. 

 

We see the dedication you put into creating exceptional hospitality experiences for your guests. However, it's important to acknowledge that treating everyone equally doesn't always guarantee a sense of inclusivity. 

 

That’s why we designed the Travel Proud program to help you gain insight into the specific challenges LGBTQ+ travelers face – and the response from partners like you has been incredible. We already showcase tens of thousands of Proud Certified properties with a dedicated badge on their property page on our platform.

While we had the right mindset around inclusivity before the training, Travel Proud really gave us practical, tangible insights into steps we could take to have an on-the-ground impact.

Daniela Girardi

Daniela Girardi

Team Leader of the Revenue & Reservation Department at CleanBnb

Read more

We are honored to become Proud Certified. It has helped us to further understand issues that this community faces daily, and create a welcoming and inclusive environment for all travelers.

Petra Nováková

Petra Nováková

Regional Revenue Manager at HRG Hotels Czech Republic

I really would like to compliment Booking.com on the Travel Proud program. The visibility that you bring as a company is incredible, and it’s not something you see from your competitors.

Gavin Loveday

Gavin Loveday

Director of Sales & Marketing at Accor

Read more

Join our other partners who are Proud Certified

 

120+

countries

10,000+

cities

60,000+

properties

Become Proud Certified in just three steps

Travel Proud Booking.com

Step 1

Have at least one team member complete the Proud Hospitality training and be your property’s Proud Certified representative.

Travel Proud Booking.com

Step 2

Commit to putting into practice what you learn and identify ways to help your team deliver an inclusive experience.

Booking.com Travel Proud

Step 3

Make the Travel Proud Customer Toolkit available to all customer-facing team members at your property to support them in answering questions from LGBTQ+ guests.

On a journey to transform LGBTQ+ travel

 

What Proud Certified partners say

We recognize how much effort you put into creating exceptional hospitality experiences for all your guests. Being Proud Certified is about taking that extra step to make sure everyone gets a warm welcome. As one partner told us, “Travel Proud is the perfect complement for the work we’re already doing."

Find out more about what’s involved in becoming Proud Certified

Sign up for training Read our FAQs

What do you think of this page?