Travel Proud

Travel Proud is our way of making travel more inclusive for the LGBTQ+ community. Complete our Proud Hospitality training session to help you and your staff understand and connect with LGBTQ+ travelers. When you commit to building on what you learn to make your property more welcoming, you’ll become Proud Certified on our platform.

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A world everyone can experience

Our research shows that more than half of LGBTQ+ travelers have had less-than-welcoming or uncomfortable experiences at a property where they were staying. This means that a huge part of the travel population still can’t comfortably show up as themselves. Because our mission is to make it easier for everyone to experience the world, we’re setting out to change this.

That’s why we designed the Travel Proud program, to help remove the barriers that LGBTQ+ travelers face – and the response from partners like you has been incredible. We already showcase thousands of Proud Certified properties with a dedicated badge on their property page on our platform.

Show your property is extra welcoming by becoming Proud Certified in just 3 steps:

  1. Have at least one team member complete the Proud Hospitality training and be your property’s Proud Certified representative
  2. Commit to putting what you learn into practice and identifying ways to help your team deliver an inclusive experience
  3. Make the Travel Proud Customer Toolkit available to all customer-facing team members at your property, to support them in answering questions from LGBTQ+ guests

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On a journey to transform LGBTQ+ travel

The traveler perspective

From feeling safe and comfortable walking hand in hand to knowing whether it’s okay to ask for a double bed, LGBTQ+ people can face specific challenges while traveling. By showcasing Proud Certified properties with the Travel Proud badge, we can help everyone experience a more welcoming stay.

What Proud Certified partners say

Our property partners pride themselves on offering exceptional hospitality, and being Proud Certified is about making sure everyone gets that warm welcome. Behind every property with the Travel Proud badge is a commitment to understanding and helping overcome the challenges LGBTQ+ travelers face.

How we’re playing our part

How we’re playing our part

We’ve been hard at work internally – not just rolling out the Travel Proud program and launching a dedicated badge to help travelers identify our Proud Certified partners, but also making sure that our booking process and the language we use are inclusive and welcoming. And we’re not done yet.

Find out more about what’s involved in becoming Proud Certified

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