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Catering to the corporate client: how to win at meetings and events … Trends & Insights As the meetings and events sector continues to recover following the recession, Click. looks at how hotels can best tailor their offerings to meet the needs of …
Customer co-creation: driving value through collaboration … Industry Perspectives From user-generated content to product ideation, collaborating with consumers is fueling the future of marketing. Award-winning branding expert and Founder of She Builds …
Spotlight on: the rise of glamping … Trends & Insights Expected to reach a market value of $4.8bn by 2025*, the global luxury camping segment has become a popular unique accommodation choice for travelers looking to unwind. Click explores A portmanteau of …
How we partnered with Sydney WorldPride to highlight Proud Certified properties … Booking.com News Our partnership with Sydney WorldPride showed support for the LGBTQ+ community – and marked our investment in the future of travel. Here’s how this unique …
Can rewarding guests encourage sustainable practice adoption? … Trends & Insights Hotels reward guests for going green and forgoing housekeeping services, which, in turn, rewards a hotel’s bottom line. But can eco rewards also help hotel chains meet …
Data analysis: to brand or not to brand … Industry Perspectives An international brand can sometimes help, but doesn’t automatically lead hoteliers on the road to riches. Carmen Hui, Commercial Director of Ownership Partnerships in Hotels at Booking.com, …
Building a small hotel empire as a family business … Industry Perspectives Working with your family can forge a unique approach – but the path is not always straightforward. We learn from a father-son duo how their relationship influenced their business …
Are you making the most of your minibar? … Trends & Insights Minibars may have fallen out of fashion, but they can be a valuable way to enhance the in-room guest experience. Click. explores The minibar as we know it was first introduced by the Hong Kong …
What I wish I knew: building a surf and yoga business … Industry Perspectives Ed Templeton and his wife Sofie set up Soul & Surf in Kerala in 2009 as an experiment, in response to their stressful lives in the UK. A decade later, they have three permanent …
The future of skiing: what seasonal accommodations should know … Trends & Insights With the climate crisis threatening the ski industry, what can properties in skiing locations do to preserve their shelf life? With 125 million people skiing and …