Marketplace Foundations

 

Building a strong foundation to capture demand

 

Increase your property’s appeal by catering to what travelers search for. Our Marketplace Foundations portfolio is a powerful toolkit for building demand. It focuses on what travelers want and provides you with actions to boost visibility and conversion, leading you to get your share of bookings on our platform.

What are Marketplace Foundations?

Different travel segments have unique demand patterns that may vary from what you see on your website. The main decisive factors on our platform are a property’s location, features, price, and reviews.

 

Establishing a strong Marketplace Foundations portfolio should be your first step forward as a new partner on our platform – or if you’re new to the industry. It lets you tap into the most important search criteria and access set-up choices designed specifically for new partners to get their first bookings quickly.

 

The Marketplace Foundations portfolio allows you to take action in the following areas:

Your fundamentals

Key audience customization

Keeping up with traveler trends

Your property’s basic set-up that impacts the widest possible range of travelers on our platform, drawing them to your property page.

How you adjust certain criteria to appeal to specific travel segments – such as families, couples, groups, or solo travelers.

We identified some travel trends growing on our platform. Tap into what guests are looking for to stay relevant.

Your fundamentals

Key audience customization

Your property’s basic set-up that impacts the widest possible range of travelers on our platform, drawing them to your property page.

How you adjust certain criteria to appeal to specific travel segments – such as families, couples, groups, or solo travelers.

Keeping up with traveler trends

We identified some travel trends growing on our platform. Tap into what guests are looking for to stay relevant.

Your fundamentals

Your property’s basic set-up that impacts the widest possible range of travelers on our platform, drawing them to your property page.

Key audience customization

How you adjust certain criteria to appeal to specific travel segments – such as families, couples, groups, or solo travelers.

Keeping up with traveler trends

We identified some travel trends growing on our platform. Tap into what guests are looking for to stay relevant.

Make sure your fundamentals are in place

Capture a wide range of demand by making sure your property’s features and facilities, pricing and flexibility, payment methods and time frames, and availability are up to date. Our data shows that the more complete this info is, the more likely travelers will book.

 

Use this checklist to make sure you’ve covered your bases:

Let us match your property with travelers’ search criteria

Update your photos

Stand out in price-sensitive searches

Review rate plans

Reopening Safely - Set rates and availability

Give travelers more reasons to choose you

  • Provide clarity, choice, and ease during the transactional step for an overall positive experience
  • Offer a wide range of globally known and trusted payment options through Online Payments

Activate Online Payments

payments

Be prepared for a return to pre-pandemic booking habits

Adjust your availability calendar

Planning to stay longer

Appeal to key traveler segments

Our platform users comprise various travel segments from around the globe. Families, long-stay guests, group and solo travelers, and couples all behave differently and have unique wants and needs. To appear most relevantly in our search results, you need to take more than one set of actions.
 

Refer to our toolkit

Show up in searches

Manage your policies

Target relevant audiences

Add rate plans

The way people travel is constantly changing. How you address their shifting preferences can make or break how potential guests perceive your property. This portfolio enables you to adopt features that engage with growing traveler trends observed on our platform.

70% want to travel more sustainably

  • Opt in to our Travel Sustainable program, designed to showcase your already existing sustainability practices
  • Get support and guidance on enhancing your sustainability practices even further
  • Get the Travel Sustainable badge to appear in search results of travelers using the Travel Sustainable filter

Update your sustainability practices

Provide a better digital experience

  • Guests expect a seamless digital experience, from booking to check-in
  • Allow online check-in to reduce your workload and increase guest satisfaction
  • Find this feature through your connectivity provider

Learn more

When to review your portfolio

Booking partner, Shanghai

We recommend revisiting your Marketplace Foundations portfolio twice a year—even if you’ve been a partner for a while—given the ever-changing pattern of search demands on our platform. Doing so allows you to discover any new features we’ve developed.

We also suggest reviewing it whenever structural changes happen in your business. For example, when you add a new property, new team members join, your strategic direction changes, or you decide to target new travel segments.

Strengthen your Marketplace Foundations

Make the most of your Marketplace Foundations portfolio by applying it strategically with our other solutions. These allow you to stand out from your competition and utilize guest feedback to drive your performance and revenue.

Stand out from competitors Go back to Marketplace Toolkit

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