Analyzing and acting on guest feedback allows you to dive deeper into what guests did and didn’t enjoy about their experience. The guest experience isn’t only centered on the stay – it can also include anything guests encounter during the pre- and post-check-in phases.
Travelers rely on reviews as a key booking factor. For example, they may narrow their searches by setting filters for specific review scores. Reviews impact how potential guests perceive your property and, ultimately, your performance.
Ways to make the most of guest feedback:
- Filters – the Guest reviews tab lets you hone in on specific travel segments and identify what guests liked and disliked
- Category ratings – get insights independent of your overall guest review score and discover where to focus your efforts
Improve via guest reviews