Marketplace Toolkit

 

Solutions to improve your property’s performance

 

Your property’s performance is based on a dynamic set of factors that influence one another. Use our solutions in a holistic manner to help your property thrive on our platform.

 

We identified three sets of product solutions to help you increase your performance and secure more bookings. As part of our Marketplace Toolkit, these solutions will support you in developing short- and long-term plans for success.

Three performance-boosting pillars

Using key search data and guest criteria, we identified three areas to optimize your property’s performance. These are: building a strong foundation to capture demand, standing out from your competition, and improving via guest feedback.

1. Marketplace Foundations

2. Stand out from your competition

3. Improve via guest feedback

Different traveler types have unique demand patterns that can differ from what you see on your website. The Marketplace Foundations portfolio lets you optimize three areas: the fundamentals of capturing demand, audience customization, and adaptation to growing traveler trends.

Implementing our range of proactive and reactive solutions can help you meet long- and short-term business goals and needs. These involve participating in our always-on programs, as well as seasonal deals and campaigns.

Guest reviews affect your property’s score and are one of the main criteria travelers use when choosing to book a stay. They can also help you improve by giving you insight on what guests liked about their stay – and on what you could improve.

1. Marketplace Foundations

2. Stand out from your competition

Different traveler types have unique demand patterns that can differ from what you see on your website. The Marketplace Foundations portfolio lets you optimize three areas: the fundamentals of capturing demand, audience customization, and adaptation to growing traveler trends.

Implementing our range of proactive and reactive solutions can help you meet long- and short-term business goals and needs. These involve participating in our always-on programs, as well as seasonal deals and campaigns.

3. Improve via guest feedback

Guest reviews affect your property’s score and are one of the main criteria travelers use when choosing to book a stay. They can also help you improve by giving you insight on what guests liked about their stay – and on what you could improve.

1. Marketplace Foundations

Different traveler types have unique demand patterns that can differ from what you see on your website. The Marketplace Foundations portfolio lets you optimize three areas: the fundamentals of capturing demand, audience customization, and adaptation to growing traveler trends.

2. Stand out from your competition

Implementing our range of proactive and reactive solutions can help you meet long- and short-term business goals and needs. These involve participating in our always-on programs, as well as seasonal deals and campaigns.

3. Improve via guest feedback

Guest reviews affect your property’s score and are one of the main criteria travelers use when choosing to book a stay. They can also help you improve by giving you insight on what guests liked about their stay – and on what you could improve.

1. Optimize your Marketplace Foundations

The Marketplace Foundations portfolio includes three main factors that help you improve your performance:

  • The fundamentals – high-quality content, attractive pricing, flexibility, choice, clarity, ease of use, and a broad time window to book, since pre-pandemic travel habits are on the rise again.
  • Customizing for your audience – through policies, tailored pricing options, relevant content, and addressing other practical needs, allowing you to gain visibility and relevance in our search results.
  • Addressing growing traveler trends – catering to growing traveler preferences such as online check-in, increased sustainability practices, and a seamless digital-to-doorstep experience.

We recommend reviewing your Marketplace Foundations portfolio at least twice a year to discover new developments and make adjustments to keep capturing demand.

Improve your Marketplace Foundations

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2. Stand out from your competition

    Booking.com partner

    Strategically expand your share of demand on our platform through proactive and reactive solutions. Our two types of proactive programs boost your visibility and help you in the long run. These are:

    • Premium proactive programs to help you meet long-term revenue goals
    • Targeted proactive programs to help you meet short-term occupancy needs

    Our reactive solutions, such as deals, are also designed to give a short-term occupancy boost for specific dates. They’re a flexible way of providing discounts to attract guests when you want to boost occupancy.

    Stand out from competitors

    3. Improve via guest feedback

      Analyzing and acting on guest feedback allows you to dive deeper into what guests did and didn’t enjoy about their experience. The guest experience isn’t only centered on the stay – it can also include anything guests encounter during the pre- and post-check-in phases.

       

      Travelers rely on reviews as a key booking factor. For example, they may narrow their searches by setting filters for specific review scores. Reviews impact how potential guests perceive your property and, ultimately, your performance. 

       

      Ways to make the most of guest feedback:

      • Filters – the Guest reviews tab lets you hone in on specific travel segments and identify what guests liked and disliked
      • Category ratings – get insights independent of your overall guest review score and discover where to focus your efforts

      Improve via guest reviews

      extranet guest reviews

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