Pricing Toolkit

Put a winning pricing strategy in motion

Have you chosen the right tools to achieve your occupancy and revenue goals? What are the variables you need to understand before setting a pricing plan in motion? 

Explore our simplified approach for setting your foundational rate plans, go deeper with portfolio solutions, and learn how our conversion programs help you attract valuable customers. We’ll show you how to reach customers when they come to the platform looking for compelling, competitive, and transparent pricing.

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Pricing Foundations

How should you begin setting rates on Booking.com? Learn about the three types of foundational rate plans that you can use in combination to attract the widest variety of travelers: Fully flexible, non-refundable, and early booker rate plans.

 

Our data shows that if a property has all three foundational rate plans active, on average the property will see a 5% increase in bookings, an 11% increase in visibility, and a 9% reduction in cancellations.

 

Pricing Foundations

 

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Pricing Solutions Portfolio

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Whether you want to meet long-term revenue goals or solve a short-term occupancy need, we’ve created a portfolio of solutions to help you understand how to think about pricing and make informed decisions that will improve your performance.

 

Explore proactive solutions like Genius or Targeted Rates to increase occupancy throughout the year and understand when you should use reactive solutions like Deals to boost performance for a short-term need instead.

 

Pricing Solutions Portfolio

 

Conversion Programs

How can we make sure our mutual customers always find prices that are compelling, competitive, and transparent – and always receive the best possible booking experience? Our two customer conversion enhancing programs, Booking.basic and Booking Sponsored Benefit, help achieve this.

 

Learn how these programs drive greater demand from price-sensitive customers to our platform, and what benefits this can bring to you and your business.

 

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