Reassuring guests with health and hygiene measures

 

Before the coronavirus (COVID-19) pandemic, few travelers gave a second thought to sleeping in a bed that hundreds of others had slept in. But now, what travelers touch and who they interact with is at the top of their list of concerns. It’s now critically important for you to build confidence and set expectations for guests around health and cleanliness so you can capture available demand.

Your goal is to make guests feel confident that their stay will be as safe, clean, and comfortable as in their own home. Our goal is to make it easy for you to show guests all of the measures you’re taking to respond to the pandemic.

What guests are saying

 

Since the beginning of the coronavirus pandemic, we’ve seen a dramatic uptick in the use of specific words used by guests when they ask questions about a property.

 

For example, the use of the words “clean” and “hygiene” have both increased by over 60%.

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Showcase the measures you’re taking

To help you get the word out, we’ve created a simple and effective checklist on the Extranet that highlights what you’re doing to make every guest’s stay safe:

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Safety features and cleaning

If you offer hand sanitizer, disinfectant wipes, or follow specific local regulations, indicating these will help you inspire guest confidence.

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Physical distancing

Highlight contactless check-in and check-out, cashless payment, or other ways that you’re helping guests maintain social distance.

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Food safety

Point out changes in your operational practices that are designed to support food safety for in-room and public dining.

How it works

 

  • Navigate to the “Facilities & services” page on your Extranet and indicate which measures you’re currently taking.
  • Your commitment to cleanliness immediately displays on your property page in a specially designed box. 
  • Ready to do more? Mark any additional measures you take as you add health and safety measures.

     Display now

 

 

 

 

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Let guests know about your efforts

 

Documenting the health and cleaning protocols that you follow at your property is an important start. You can amplify the actions you’re taking by communicating with guests at all the right touchpoints: 

  • Create an empathetic message for guests that shows your action-oriented approach, and incorporate this statement into messaging templates
  • Reassure guests on arrival with printed signs or hygiene handouts that detail your attention to health and safety. 
  • Do you provide disinfectant wipes or a hand-sanitizing station? Include images of these amenities or signs that you display in your property photos.
  • Stay up to date with Booking.com’s ongoing platform improvements around cleanliness.

      Explore protocols