Reassuring guests with health and safety measures

 

Before the coronavirus (COVID-19) pandemic, few travelers gave a second thought to sleeping in a bed that hundreds of others had slept in. But now, what travelers touch and who they interact with is at the top of their concerns. It’s now critically important for you to build confidence and set expectations for guests around health and cleanliness so you can capture available demand. To help ease guest concerns, we’re prominently showcasing the measures you take on your property page and introducing a “Health & safety” filter to help bookers find you. 

Your goal is to make guests feel confident that their stay will be as safe, clean, and comfortable as their own home. Our goal is to make it easy for you to show guests all the measures you’re taking to respond to the pandemic.

What guests are saying

 

Since the beginning of the coronavirus pandemic, we’ve seen a dramatic upswing in the use of specific words used by guests when they ask questions about a property.

 

For example, the use of the words “clean” and “hygiene” have both increased by over 60%.

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Showcase the measures you’re taking

To help you get the word out, we’ve created a simple and effective checklist on the Extranet that highlights what you’re doing to make every guest’s stay safe:

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Safety and cleaning

If you offer hand sanitizer, disinfectant wipes, or follow specific local regulations, indicating these will help inspire confidence among guests.

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Physical distancing

Highlight contactless check-in and check-out, cashless payments, or other ways that you’re helping guests maintain social distance.

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Food safety

Point out changes in your operational practices that are designed to support food safety for in-room and public dining.

    

How it works

  • Go to “Health & safety” under the Extranet’s “Property” and indicate which measures you’re currently taking.
  • Your commitment to cleanliness immediately displays on your property page in a specially designed box. 
  • Lookers will find you more easily with the “Health & safety” filter, which appears high up in the list of available search filters.
  • Have you adopted additional measures? Mark them on the Extranet and make sure they’re sustainable by following the United Nations Environment Program handbook (only available in English).

     Display now

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Let guests know about your efforts

 

Documenting the health and cleaning guidelines that you follow at your property is an important start. You can amplify the actions you’re taking by communicating with guests at all the right touchpoints: 

  • Do you offer check-in services that help with social distancing by utilizing lockboxes or digital keys? An April 2020 study found that around 18% of travelers in surveyed markets value self-check-in most in a travel accommodation website over competitive prices and free cancellations. Indicate these in the Facilities & services section of your Extranet.
  • Create an empathetic message for your guests using messaging templates and save time sending it with the scheduler.
  • Reassure guests on arrival with printed signs or hygiene handouts that detail your attention to health and safety. 
  • Do you provide disinfectant wipes or a hand-sanitizing station? Include images of these amenities or signs that you display in your property photos.
  • Stay up to date with Booking.com’s ongoing platform improvements around cleanliness.

      Explore guidelines

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